Best course FOR FACEBOOK Advertising Build a Professional ADS + (ONLINE)
1. Facebook Traffic Secrets And Ad Brainstorming
WEBVTT
00:04.990 --> 00:12.330Hey guys so in today's video we will start discussing the most awaited module of all and this is Facebook
00:12.330 --> 00:12.610ads.
00:12.630 --> 00:18.580Now this is going to be a large module because I will explain every every ad objective.
00:18.650 --> 00:20.950Now explain how you can target visitors.
00:20.950 --> 00:23.800I will explain how you can target your perfect audience.
00:24.100 --> 00:25.510I will explain all of that.
00:25.510 --> 00:29.210I will also explain how to use the pixel the page.
00:29.230 --> 00:34.870So I will also give you a basic funnel that works really really well that you can take people through
00:35.050 --> 00:39.570so they can end up buying your client's stuff or your own stuff.
00:39.580 --> 00:46.780So let's start and I'm going to head on to Facebook and show you the first ad objective that we're going
00:46.780 --> 00:47.630to discuss.
00:47.680 --> 00:49.840So we are on Facebook and now.
00:49.990 --> 00:52.810Right now you're probably wondering what is this here.
00:52.870 --> 00:55.780My ad account got suspended.
00:55.780 --> 01:00.430I've had a lot of problems with Facebook every time I spend a certain amount of money for some reason
01:00.430 --> 01:07.560my ad account gets suspended and I have to go through the whole process of free enabling it.
01:07.630 --> 01:10.690But this time they said that they want to enable it.
01:10.690 --> 01:12.810And I had to create a new ad account.
01:12.820 --> 01:14.290This is my main ad account.
01:14.290 --> 01:18.040This is the ad account that I use most often to create ads.
01:18.040 --> 01:19.390It's my personal ad account.
01:19.420 --> 01:23.670I know most people say you have to open a business page on Facebook.
01:23.680 --> 01:27.590That's that you can open through business dot Facebook dot com.
01:27.700 --> 01:29.070And I do have one.
01:29.110 --> 01:32.450But most of the time so it's just easier for me to use this ad again.
01:32.470 --> 01:36.630But now that it's suspended I have to use the other ones anyways in this video.
01:36.640 --> 01:43.090I will be discussing the first most important ad objective that you're going to be using for your clients
01:43.090 --> 01:48.090and for yourself depending on what you're what why you're watching this course anyway.
01:48.100 --> 01:54.790So the first one we're going to discuss the traffic objective so you probably know already what this
01:54.790 --> 01:55.200is.
01:55.210 --> 02:02.770So the idea of the traffic objective is to create an ad that brings people from Facebook to your or
02:02.770 --> 02:04.060your clients Web site.
02:04.300 --> 02:10.060So basically you take those people that are watching you on on Facebook that are seeing your ad on Facebook
02:10.360 --> 02:17.800and you're directing them to a Web site from which they can buy something or opt in and give you their
02:17.800 --> 02:21.910email address or their phone number and so on depending on your goal.
02:22.270 --> 02:24.140So it works really well.
02:24.250 --> 02:30.940Most of the times I use the traffic objective because it is the most intuitive one I've gotten great
02:30.940 --> 02:37.150results from this and I've made a lot of money from this objective but sometimes it's not the best objective.
02:37.150 --> 02:37.450Why.
02:37.450 --> 02:44.680Because you may want to for example increase the likes of your clients page for which you will be using
02:44.680 --> 02:48.110the engagement objective which we will discuss in the next week.
02:48.430 --> 02:55.750But for now this is the traffic objective you bring people from Facebook into a Web site to take any
02:55.750 --> 02:56.650action that you want.
02:56.650 --> 03:00.810So let's try to create a sample ad with the traffic objective.
03:00.850 --> 03:01.090OK.
03:01.090 --> 03:02.680So we've chosen the traffic objective.
03:02.680 --> 03:04.480I'm just going to click on continue.
03:04.480 --> 03:04.870All right.
03:04.870 --> 03:10.240So this is the menu that you're going to get when you get into Facebook ads as you can see your saved
03:10.270 --> 03:11.160audiences here.
03:11.170 --> 03:16.810And I'm going to show you how you can save an audience that may be reformed really well and you would
03:16.810 --> 03:17.920like to use again.
03:18.250 --> 03:21.560So for example here are your custom audiences.
03:21.590 --> 03:28.870Those are custom audiences either from your pixel or a list of people of people's e-mails that you have
03:28.870 --> 03:36.280collected either through giving something away for free and they opting in or just because they want
03:36.280 --> 03:37.990to receive a promotion or whatever.
03:37.990 --> 03:44.080And you can put those emails into Facebook which I'll show you I'll show you how to create custom audiences.
03:44.230 --> 03:46.470And basically you can target all of those people.
03:46.930 --> 03:52.180So we're not going to discuss this extensively right now I'm just showing you an overview of how you
03:52.180 --> 03:54.040create a traffic ad.
03:54.160 --> 03:56.920So this right here is the location.
03:56.920 --> 04:01.920So here you're going to be choosing which locations you want to target which countries which cities.
04:02.020 --> 04:05.380Let's say we want to target the United States.
04:05.380 --> 04:10.400And now remember the top six countries people say they're their top five.
04:10.420 --> 04:14.070But I include one because it's also one of the richest countries.
04:14.110 --> 04:15.440And that is Ireland.
04:15.700 --> 04:20.200But anyways the top countries the top six countries you should be targeting.
04:20.200 --> 04:23.470And of course it depends on where your clients are.
04:23.470 --> 04:28.630But if you're targeting something that's international something that can be bought online and can be
04:28.630 --> 04:37.330shipped international internationally you have to target either the USA the United Kingdom Australia
04:37.660 --> 04:41.140New Zealand Canada and Ireland.
04:41.140 --> 04:45.170Those are the countries I targeted specifically because those are the best.
04:45.310 --> 04:46.230To your country.
04:46.810 --> 04:51.670And if you want real results and not just numbers you have to target those countries.
04:51.670 --> 04:56.440Those are the best countries to target and almost every marketer is targeting them.
04:56.680 --> 04:59.400And that's why they're a little more expensive.
04:59.620 --> 05:04.900So you're going to include a location so for just for the sake of this video I'm going to include the
05:04.900 --> 05:05.830United States.
05:06.430 --> 05:06.660OK.
05:06.660 --> 05:08.760So we've chosen the United States.
05:08.890 --> 05:13.720That's just for example choose people let's say we are target.
05:13.780 --> 05:17.040We're creating an ad for a real estate agent.
05:17.740 --> 05:24.460So let's not choose United States and let's choose a specific city in the U.S. let's say New York for
05:24.460 --> 05:25.030example.
05:25.210 --> 05:25.410OK.
05:25.420 --> 05:32.080So we are creating an ad for somebody who is a real estate agent and they're selling some piece of real
05:32.080 --> 05:34.680estate in the New York area.
05:34.690 --> 05:37.660So right now we've chosen New York.
05:37.850 --> 05:46.390And what we can do is we're going to choose people from that's a most of the people who can buy real
05:46.390 --> 05:48.940estate or something like that are over 30 years old.
05:49.300 --> 05:57.080So let's say we choose people from 30 years old to let's say 50 for now.
05:57.130 --> 06:05.020Just by targeting New York and getting people from 30 to 50 years old we have 10 to 50 to link clicks
06:05.020 --> 06:05.440per day.
06:05.440 --> 06:14.050Now this is going to vary depending on how much money you put into the ad but this is also not always
06:14.050 --> 06:14.560accurate.
06:14.560 --> 06:22.900Sometimes your ad will blow up and it will get a lot of clicks sometimes it will be really bad and it
06:22.960 --> 06:25.170won't even get two clicks.
06:25.210 --> 06:33.040So let's say we want to target only men and we're not going to be entering the language because most
06:33.040 --> 06:37.430people in New York you know speaking the English language.
06:37.600 --> 06:40.120But even if they don't they probably know it.
06:40.150 --> 06:43.420So now we're going into the detail targeting.
06:43.420 --> 06:51.550Now what I want to explain here is look if you're targeting something that can be bought online and
06:51.560 --> 06:56.410that's that can be shipped internationally and so on something that can be bought internationally.
06:56.410 --> 07:04.620Choose an audience size of 500000 to a million a million and thousand.
07:04.660 --> 07:08.350Somewhere along those lines to more than that.
07:08.350 --> 07:15.130And Facebook will start giving you diminishing returns less than that and you might be losing customers.
07:15.430 --> 07:22.360So 500000 to 1 2 million and 500000 is a good place to start.
07:22.750 --> 07:27.080So how do you reduce how do you reduce this audience size.
07:27.080 --> 07:33.160But for example this one this potential reach is 1 million and one hundred thousand people.
07:33.160 --> 07:36.370Now we only want to target people who are interested in real estate.
07:36.370 --> 07:40.410We don't really want to target one million and one hundred thousand people.
07:40.420 --> 07:46.930So what I'm going to do here is I'm going to go into the detail targeting area of you know building
07:46.930 --> 07:48.380an ad and I'm going to.
07:48.730 --> 07:51.070I'm gonna just type in real estate for example.
07:51.250 --> 07:51.520OK.
07:51.550 --> 07:58.390So here there are people who are interested in real estate and they're also people who are owners or
07:58.390 --> 08:01.450employees of a business in the real estate industry.
08:01.810 --> 08:06.160So those people are for sure interested in real estate.
08:06.160 --> 08:06.720Right.
08:06.740 --> 08:15.100There's real estate brokers there was real estate development luxury luxury real estate real estate
08:15.100 --> 08:16.300appraisal and so on.
08:16.300 --> 08:23.500So let's let's chew the real estate interest and as you can see we have we now have three hundred and
08:23.500 --> 08:31.030twenty thousand people in the in New York from 30 to 50 years old or interested in real estate.
08:31.030 --> 08:37.120But let's narrow with a bit more let's say we want to target somebody interested in real estate and
08:37.120 --> 08:44.170somebody who is an employee or an owner at a real estate and in the real estate industry.
08:44.200 --> 08:48.820So now we're targeting twenty two thousand people as you can see now we're targeting people who are
08:48.880 --> 08:57.010interested in real estate and who also are employees or owners of companies in the real estate industry.
08:57.070 --> 08:59.320Let's say we want to sell a house.
08:59.380 --> 09:02.170We have a client that's real estate agent.
09:02.170 --> 09:05.070We want to be targeting people who are interested in real estate.
09:05.080 --> 09:06.970We want to target consumers.
09:06.970 --> 09:08.970Somebody who wants to buy that house.
09:08.980 --> 09:11.300So how are we going to do this.
09:11.320 --> 09:12.520Let's brainstorm a little.
09:12.610 --> 09:19.150Sometimes we will not be able to think of any types of people who might like real estate who might want
09:19.150 --> 09:19.900to buy a car.
09:20.350 --> 09:21.920So what are we going to do.
09:22.060 --> 09:28.690We we can click on the Browse but on over here and Facebook is going to give us all kinds of suggestions
09:28.700 --> 09:33.410behaviors interest demographics and more categories really in the more categories.
09:33.430 --> 09:38.020There's only this I don't know if this is for everybody but I have nail care for some reason.
09:38.050 --> 09:42.490But the main ones are Behavior Center interests and demographics.
09:42.490 --> 09:45.850So let's see let's see the demographics section.
09:45.850 --> 09:52.030OK we can go into net financial and we can choose an income that most of those people have.
09:52.030 --> 09:59.050So let's say you're selling a house for animal just giving them a number out there for fifty thousand.
09:59.680 --> 10:03.550So we want to choose somebody who can actually afford that house.
10:03.580 --> 10:09.040So let's say we choose people from one hundred thousand who have an income of one hundred thousand to
10:09.310 --> 10:14.380one hundred twenty five thousand per year let's choose those.
10:15.120 --> 10:19.360Let's also choose one hundred twenty five thousand to one hundred and fifty thousand.
10:20.260 --> 10:24.550And let's also choose one hundred and fifty thousand two two hundred and fifty thousand.
10:25.300 --> 10:31.900So now we're targeting people who have an income from one hundred thousand two hundred and fifty thousand
10:32.050 --> 10:32.830a year.
10:32.930 --> 10:37.160And as you can see our audience is now three hundred and forty thousand people.
10:37.450 --> 10:46.180So three hundred and forty thousand people in New York that Facebook recognizes are having those those
10:46.180 --> 10:46.980kinds of income.
10:47.140 --> 10:50.360But now we can also narrow it a bit further.
10:50.380 --> 10:54.460Let's say we want to target some buyers as you can see there.
10:54.520 --> 10:56.080I just typed in credit card.
10:56.080 --> 11:04.000We can now see Facebook has a collection of people who are active credit card users will primarily use
11:04.000 --> 11:07.310credit cards who have premium credit cards.
11:07.330 --> 11:14.140So let's just choose all of those active credit card user and let's actually let's choose active credit
11:14.140 --> 11:18.580card user and premium credit cards or just premium credit cards.
11:18.580 --> 11:20.970Let's just go with a premium credit card.
11:20.980 --> 11:23.340Those are people who have good credit scores.
11:23.380 --> 11:26.170I don't know how that works in the US.
11:26.170 --> 11:32.440I just know from basic knowledge that premium credit cards is basically they have good credit scores
11:32.890 --> 11:33.360anyway.
11:33.360 --> 11:36.760So now we're getting one hundred and twenty thousand people.
11:36.820 --> 11:40.780So how are we going to narrow people who are looking for a house.
11:40.810 --> 11:41.880Let's see.
11:42.100 --> 11:46.310We're going to click on narrow further and then we're going.
11:46.630 --> 11:52.090We're going to go into browse again and let's see if we have something like this.
11:52.090 --> 11:54.380People who are looking for a house.
11:54.470 --> 12:02.680So I just typed in home and in Facebook and let's see what we have in in the interest in demographics
12:02.680 --> 12:03.850and behavior section.
12:03.850 --> 12:07.370So what suggestions does Facebook give us.
12:07.420 --> 12:10.470Now we can see there is an interest home.
12:10.480 --> 12:14.710Now we want to be targeting this is too big.
12:14.710 --> 12:21.730I know that some people just you know put home as an interest in their Facebook just for fun house made
12:21.730 --> 12:23.300based households.
12:23.320 --> 12:30.520Now look some people most people who have an income of this type want to be have housemates probably
12:31.100 --> 12:32.470a family based household.
12:32.560 --> 12:39.370Yeah some of them will you know most of them will have family based households younger adults and home
12:39.790 --> 12:41.920homeowners.
12:42.370 --> 12:47.950Let's see home type single home household composition working women.
12:48.100 --> 12:50.710I don't know what that is.
12:50.710 --> 12:51.710Homeownership.
12:51.740 --> 12:52.120Renters.
12:52.150 --> 12:58.180So you can target people who have this income and are currently renting an apartment.
12:58.270 --> 13:02.950And if you have a better looking apartment or a better looking house you can sell it to them.
13:03.460 --> 13:13.360So we didn't find any interests that may that people who may want to buy a house would have in their
13:13.360 --> 13:16.460Facebook account most of those at least I don't think.
13:16.570 --> 13:22.480I don't know if we can use all of those maybe the home ownership renters thing but most of those are
13:22.480 --> 13:25.810not the exact thing I'm searching for.
13:25.900 --> 13:30.630I'm searching for people who would be interest read interested to buy a house right now.
13:30.670 --> 13:36.640So what I'm gonna do is I'm going to go on Google and research a bit for the best Web sites that sell
13:36.640 --> 13:43.450homes for example and then I'm gonna come back to Facebook and type every one of those Web sites until
13:43.450 --> 13:50.920I find one that Facebook hasn't had as an interest so we can target people who like that page the page
13:50.920 --> 13:52.760of that Web site and Facebook.
13:53.020 --> 13:56.010So let's see what we can find in Google.
13:56.050 --> 14:00.170So I went into Google and I found this Web site to homes dot com.
14:00.190 --> 14:01.950So people.
14:02.230 --> 14:04.590So Facebook recognized this as an interest.
14:04.600 --> 14:10.480So I guess maybe this Web site that Web site has a Facebook page and that Facebook page you know Facebook
14:10.480 --> 14:13.390recognizes that it recognizes this as an interest.
14:13.660 --> 14:21.610And now we can target people who will like that Page who are in New York who are 30 to 50 year old who
14:21.610 --> 14:26.970are men who use premium credit cards who have this type of income.
14:27.100 --> 14:30.370And as he said cool like this this Web site.
14:30.640 --> 14:32.530So let's let's click on this.
14:32.530 --> 14:38.890Let's use it as an interest and you know Facebook shows us that there are fewer than 1000 people in
14:39.250 --> 14:43.660New York who are men 30 to 50 years old who have this type of income.
14:43.790 --> 14:47.840Are premium card credit cards users and who like this Web site.
14:48.070 --> 14:51.480So let's just remove the premium premium credit cards thing.
14:52.000 --> 14:52.800Let's just leave.
14:52.800 --> 14:59.560People who have this type of income and like this page again fewer than 1000 people now.
14:59.650 --> 15:01.660I think this is not enough.
15:01.720 --> 15:03.980So let's target another Web site that I found.
15:03.970 --> 15:07.700Let's see if Facebook has it real estate dot com.
15:09.670 --> 15:17.810OK so real estate dot com dot a you let's just try this one again fewer than 1000 people.
15:17.870 --> 15:20.970I'm going to find another Web site that we can use.
15:21.410 --> 15:29.840OK so I know this is not a Web site that people use to rent homes or to buy homes but people who are
15:29.840 --> 15:37.340interested in Air B and B might be interested in buying a home in New York for example if they are from
15:37.340 --> 15:37.980New York.
15:38.570 --> 15:44.180Remember that we are currently targeting people in New York for a house that we are selling in New York.
15:44.180 --> 15:52.310So let's just target urban users and as you can see right now immediately we have 70000 people that
15:52.310 --> 16:00.560we can target who as I said are in New York 30 to 50 years old men only let's say we want to target
16:00.560 --> 16:01.870men and women.
16:04.200 --> 16:04.470OK.
16:04.520 --> 16:12.860So men and women 30 to 50 years old who have this type of income and like those Web sites as you can
16:12.860 --> 16:18.190see at one hundred and seventy thousand people we can target right now.
16:18.200 --> 16:23.430So now let's say you have created the ad you ran it for a while.
16:23.510 --> 16:30.020You can go back to the ad from the ad manager and you can save the audience or you can save every audience
16:30.020 --> 16:33.920you create in case one of the ads you know blows up.
16:34.190 --> 16:39.740And now you will know which of the audiences that you've used has given you that type of result.
16:39.740 --> 16:41.670So we can save this audience.
16:41.750 --> 16:44.950We can name it as you can see we can name it over here.
16:44.990 --> 16:51.080I'm not going to say this but basically you can save it from here and then you can access it again by
16:51.080 --> 16:55.730going over here to use a saved audience.
16:55.740 --> 16:58.450Anyways we can edit placements.
16:58.640 --> 17:05.150Usually people say you know some marketers say that it's best to only target feeds but I found that
17:05.180 --> 17:13.680if I target feed and for right column I get a lot of I don't get bad results at all.
17:14.330 --> 17:20.990So let's say we want to target the feeds of Facebook Facebook feeds and right column on Facebook.
17:22.040 --> 17:28.610And we also want to target Instagram feeds or I'm going to actually create a separate ad that's going
17:28.610 --> 17:30.160to target Instagram feeds.
17:30.680 --> 17:37.220And now I'm going to target feeds or Facebook the feed of Facebook and the right column of Facebook.
17:37.220 --> 17:39.980Now we can also use this.
17:40.130 --> 17:46.400I found that mobile only usually costs less but sometimes you know depending on what you sell people
17:46.400 --> 17:48.800are not going to buy from their phones.
17:48.920 --> 17:52.160You can also only target desktop only.
17:52.220 --> 17:54.350So depending on what you sell you can use this.
17:54.350 --> 17:57.300But I found that mobile only is cheaper to get results.
17:57.650 --> 18:01.320But let's just use all devices just for the sake of this video.
18:01.580 --> 18:04.870You can target specific mobile devices.
18:04.910 --> 18:06.390I don't think we need this.
18:06.380 --> 18:07.060We can only.
18:07.130 --> 18:11.220You can also target only people when or that are connected to Wi-Fi.
18:12.350 --> 18:15.040And now here you're going to set your budget.
18:15.050 --> 18:20.720So let's say that the real estate agent you're working with has said that he has a five hundred dollar
18:20.960 --> 18:25.480five hundred key guru or five hundred dollars a month for ads.
18:25.490 --> 18:29.380Now you're not going to use all of those five hundred dollars on one app.
18:29.390 --> 18:31.000You have to be testing.
18:31.010 --> 18:34.290You have to test at least five to 10 ads.
18:34.370 --> 18:41.120See the ones that are working the best cut the others off and only use the best ones and put some more
18:41.120 --> 18:41.900money in them.
18:42.650 --> 18:47.720And when you're putting more money in them don't just edited your budget.
18:47.740 --> 18:50.420You know just duplicate the ad and create it.
18:50.510 --> 18:57.980Create a new ad but duplicated duplicate your old one the one that has worked well because Facebook
18:57.980 --> 19:07.730has this this error where if you increase the budget of an ad by a lot it will start giving you very
19:07.730 --> 19:09.430very big diminishing returns.
19:09.440 --> 19:15.770And the ad will start you know not bringing in any results or the results are going to be really bad.
19:16.070 --> 19:18.410So let's say you want to test this ad.
19:18.560 --> 19:25.620I would usually be tested at 10 or five dollars a day you know depending on how much.
19:25.790 --> 19:27.190How much of a budget you have.
19:27.560 --> 19:34.100And you know you are you're going to just set your start and end date and you're going to optimize for
19:34.100 --> 19:34.960link clicks.
19:34.970 --> 19:40.940Now you can also optimize for a landing page views impressions and they a unique reach and link clicks
19:41.030 --> 19:47.480will Facebook both create the ad and it will optimize it and it will show it to people who are more
19:47.480 --> 19:50.410likely to click on what you have to offer.
19:50.540 --> 19:56.090Landing page views Facebook will basically optimize the ad for people who are more likely to click and
19:56.090 --> 19:57.230view your page.
19:57.500 --> 20:00.080But it's a bit more expensive.
20:00.080 --> 20:05.360Most of the Times ad gets better results from link links even though landing page views sounds better
20:06.380 --> 20:07.250impressions.
20:07.250 --> 20:14.120They're basically going to deliver your ad to the same people or a group of people as much time as possible
20:14.570 --> 20:21.530and they let you decrease they're going to deliver your ad to new people every day as much as possible
20:22.310 --> 20:27.880so you can also use the daily unique reach but then Facebook will just optimize for you at your ad just
20:28.010 --> 20:29.620to show it to more people.
20:29.660 --> 20:35.510But if you use link clicks Facebook will optimize the ad to show it to people who are more likely to
20:35.510 --> 20:36.520click on the link.
20:36.590 --> 20:37.590If you get what I'm saying.
20:37.610 --> 20:40.490So let's just use the link clicks option.
20:40.490 --> 20:43.370You can use a specific bit.
20:43.370 --> 20:48.980Now I'm not an expert in this and most of the times I just stay away from this because I don't really
20:48.980 --> 20:55.940understand it that well and I'm humble enough to say it but basically you can tell Facebook how much
20:55.940 --> 21:00.080you're eager you're ready to spend for Brazil.
21:00.410 --> 21:07.040So as you can see here the automatic one is two euros per link click.
21:07.040 --> 21:15.830So basically Facebook will now see that I am I am willing to spend up to two years or two dollars whatever
21:15.830 --> 21:19.410you're using up to two dollars for a link click.
21:19.410 --> 21:23.030Now I don't think that's very good.
21:23.060 --> 21:29.020So I usually I just stay on the automatic option and Facebook does it for me.
21:29.150 --> 21:35.780And you can also choose when you get charged or if you get charged by impression you're basically going
21:35.780 --> 21:42.110to get charged every time a thousand people see your ad if you're going to get charged by link click.
21:42.140 --> 21:46.570So you're going to get charged on every link click you get most of the times.
21:46.580 --> 21:50.580I leave it to an impression because I get cheaper results.
21:50.600 --> 21:52.280So it's your choice.
21:52.280 --> 21:54.880You can do both of them whatever suits you.
21:55.160 --> 22:00.550But in my opinion impression is good enough and you'll be able to get cheaper results than using link
22:00.560 --> 22:02.110clicks.
22:02.150 --> 22:08.270Also I've had some problems when choosing the link click option where Facebook takes a ton of hours
22:08.270 --> 22:09.930to just approve the ad.
22:10.010 --> 22:13.210So again that's your choice.
22:13.210 --> 22:14.580You can do both.
22:14.620 --> 22:19.780I recommend impressions because I've seen I've always done impressions and I've seen that I've seen
22:19.780 --> 22:21.160great great results with it.
22:21.580 --> 22:23.120So let's just continue.
22:23.950 --> 22:29.130Now here you can choose what type of advertisements you want to make.
22:29.140 --> 22:35.560So you can put a carousel that can be interesting you know you can create an ad with multiple pictures
22:35.560 --> 22:37.010of the home you're selling.
22:37.120 --> 22:39.800You can also create just a single image of the house maybe.
22:39.820 --> 22:42.820And when they click on the Web site they can see more.
22:42.850 --> 22:48.240You can also use video and I recommend this one or the slideshow.
22:48.280 --> 22:52.220You can create a slideshow with different pictures of the house.
22:52.270 --> 22:55.320And why do I recommend a single video or slideshow.
22:55.330 --> 23:00.730Because let's say you have a video of the House really nice made professionally made video of the House
23:00.730 --> 23:04.420that the the real estate agent is selling.
23:04.420 --> 23:10.120Now you can create an ad with a video and then you can retarget everybody who's watched more than 50
23:10.120 --> 23:13.940percent of the video or more than 75 percent of the video.
23:14.050 --> 23:16.390And now you have interested buyers.
23:16.420 --> 23:23.120Now you have interested people they watch 75 percent of the video of an ad that is basically selling
23:23.120 --> 23:23.530a home.
23:23.560 --> 23:29.470So they have been interested but maybe they didn't click on your ad because it didn't really catch them
23:29.710 --> 23:34.340the first time and most of the times people want to buy from the first time they see you.
23:34.360 --> 23:35.380You have to follow.
23:35.440 --> 23:42.310That's the golden rule or anything that you're selling and no matter how you're selling it whether it's
23:42.310 --> 23:48.760through ads emails phone calls whatever you have to follow up because 80 percent of the sales are made
23:48.850 --> 23:51.630after the fifth to 12th follow up.
23:51.640 --> 23:59.450So always remember the follow up and use for example a single video I would use a view and then I would
23:59.560 --> 24:04.000target people who have watched a certain type or a certain percentage of the video.
24:04.330 --> 24:08.710But anyways let's just for this for the sake of this video we use the single image because it's the
24:08.710 --> 24:09.990easiest one.
24:10.000 --> 24:16.450Now here what you're going to do is basically you're going to first upload your image then you're going
24:16.450 --> 24:17.850to put the Web site.
24:17.980 --> 24:19.390It can be whatever.
24:19.560 --> 24:28.630You know the Web site of your client or or link to this specific page of that home that the that the
24:28.630 --> 24:36.490real estate agent is selling or it may be you know it may be to a page where the real estate agent can
24:36.820 --> 24:42.640collect phone numbers from people who are at least somewhat interested in the house.
24:42.670 --> 24:45.500So that will be a bit expensive to get.
24:45.520 --> 24:48.880I mean every result will be a bit expensive to get.
24:48.970 --> 24:53.020If you're if you're looking for phone numbers because most people don't want to give out their phone
24:53.020 --> 24:58.900numbers on the Internet but you'll still get some results from people who are interested and then that
24:58.900 --> 25:04.390real estate agent can call those people and close them and then you you've made a sale together for
25:04.690 --> 25:06.910fifty thousand dollars for example.
25:06.910 --> 25:14.770So you can use all kinds of stuff and you can create a simple landing page from in click finance or
25:15.100 --> 25:21.500leaf pages and you can collect phone numbers from there or you can just use one of the other objectives
25:21.640 --> 25:29.190that they're going to show you later which is the lead generation objective and you can use it for four
25:29.200 --> 25:29.550leads.
25:29.550 --> 25:34.430So anyways you can put the Web site off your each of your client over here.
25:34.450 --> 25:37.310You can preview the link to make sure it's right.
25:37.540 --> 25:42.580And then you can enter some text of the ad so let me just choose.
25:42.590 --> 25:44.030This simple image.
25:44.390 --> 25:51.880OK so let's say I'm I'm just selling this house over here and here I'm going to the website of my client
25:52.840 --> 26:02.030and then I'm going to type in something like just for example house on sale.
26:02.040 --> 26:07.630And the headline will be maybe something along the lines of click here
26:10.480 --> 26:14.690or really read for it.
26:16.330 --> 26:20.500And you know that report can include pictures of the house or something something like that.
26:20.740 --> 26:24.210And you know you can change also the button over here that you're seeing.
26:24.460 --> 26:28.010Maybe it will be you know you can do.
26:28.630 --> 26:34.570Let's say you're collecting leads or phone numbers or you want them to sign up so they can view the
26:34.570 --> 26:36.080house or something like that.
26:36.130 --> 26:38.000You can use the sign up button.
26:38.170 --> 26:44.020You can use watch more if you have more videos or pictures of the of the house.
26:44.020 --> 26:47.640You can just use the normal one which is learn more.
26:47.650 --> 26:54.940And you know when people click on it they get on the on the on the web of your phone so you can also
26:54.940 --> 26:59.130create the ad in different language if you want to.
26:59.230 --> 27:03.280But if you're selling to people on you in New York then you don't need that.
27:03.700 --> 27:05.020But basically that's it.
27:05.080 --> 27:06.690That's how you create that.
27:06.700 --> 27:12.970And then you can you know of course choose the Facebook pick so and confirm the ad and you're off to
27:12.970 --> 27:16.850the races you know and you can start monitoring your ad.
27:16.900 --> 27:19.110So I hope you enjoy this view.
27:19.120 --> 27:22.710I'm going to meet you in the next one and talk about a little more ad objectives.
27:22.710 --> 27:29.380Now I'm not going to go into detail for every one of them because most of the things are the same but
27:29.410 --> 27:32.070I'm going to show you the things that are different.
27:32.500 --> 27:34.000So meet me in the next meeting.
00:04.990 --> 00:12.330Hey guys so in today's video we will start discussing the most awaited module of all and this is Facebook
00:12.330 --> 00:12.610ads.
00:12.630 --> 00:18.580Now this is going to be a large module because I will explain every every ad objective.
00:18.650 --> 00:20.950Now explain how you can target visitors.
00:20.950 --> 00:23.800I will explain how you can target your perfect audience.
00:24.100 --> 00:25.510I will explain all of that.
00:25.510 --> 00:29.210I will also explain how to use the pixel the page.
00:29.230 --> 00:34.870So I will also give you a basic funnel that works really really well that you can take people through
00:35.050 --> 00:39.570so they can end up buying your client's stuff or your own stuff.
00:39.580 --> 00:46.780So let's start and I'm going to head on to Facebook and show you the first ad objective that we're going
00:46.780 --> 00:47.630to discuss.
00:47.680 --> 00:49.840So we are on Facebook and now.
00:49.990 --> 00:52.810Right now you're probably wondering what is this here.
00:52.870 --> 00:55.780My ad account got suspended.
00:55.780 --> 01:00.430I've had a lot of problems with Facebook every time I spend a certain amount of money for some reason
01:00.430 --> 01:07.560my ad account gets suspended and I have to go through the whole process of free enabling it.
01:07.630 --> 01:10.690But this time they said that they want to enable it.
01:10.690 --> 01:12.810And I had to create a new ad account.
01:12.820 --> 01:14.290This is my main ad account.
01:14.290 --> 01:18.040This is the ad account that I use most often to create ads.
01:18.040 --> 01:19.390It's my personal ad account.
01:19.420 --> 01:23.670I know most people say you have to open a business page on Facebook.
01:23.680 --> 01:27.590That's that you can open through business dot Facebook dot com.
01:27.700 --> 01:29.070And I do have one.
01:29.110 --> 01:32.450But most of the time so it's just easier for me to use this ad again.
01:32.470 --> 01:36.630But now that it's suspended I have to use the other ones anyways in this video.
01:36.640 --> 01:43.090I will be discussing the first most important ad objective that you're going to be using for your clients
01:43.090 --> 01:48.090and for yourself depending on what you're what why you're watching this course anyway.
01:48.100 --> 01:54.790So the first one we're going to discuss the traffic objective so you probably know already what this
01:54.790 --> 01:55.200is.
01:55.210 --> 02:02.770So the idea of the traffic objective is to create an ad that brings people from Facebook to your or
02:02.770 --> 02:04.060your clients Web site.
02:04.300 --> 02:10.060So basically you take those people that are watching you on on Facebook that are seeing your ad on Facebook
02:10.360 --> 02:17.800and you're directing them to a Web site from which they can buy something or opt in and give you their
02:17.800 --> 02:21.910email address or their phone number and so on depending on your goal.
02:22.270 --> 02:24.140So it works really well.
02:24.250 --> 02:30.940Most of the times I use the traffic objective because it is the most intuitive one I've gotten great
02:30.940 --> 02:37.150results from this and I've made a lot of money from this objective but sometimes it's not the best objective.
02:37.150 --> 02:37.450Why.
02:37.450 --> 02:44.680Because you may want to for example increase the likes of your clients page for which you will be using
02:44.680 --> 02:48.110the engagement objective which we will discuss in the next week.
02:48.430 --> 02:55.750But for now this is the traffic objective you bring people from Facebook into a Web site to take any
02:55.750 --> 02:56.650action that you want.
02:56.650 --> 03:00.810So let's try to create a sample ad with the traffic objective.
03:00.850 --> 03:01.090OK.
03:01.090 --> 03:02.680So we've chosen the traffic objective.
03:02.680 --> 03:04.480I'm just going to click on continue.
03:04.480 --> 03:04.870All right.
03:04.870 --> 03:10.240So this is the menu that you're going to get when you get into Facebook ads as you can see your saved
03:10.270 --> 03:11.160audiences here.
03:11.170 --> 03:16.810And I'm going to show you how you can save an audience that may be reformed really well and you would
03:16.810 --> 03:17.920like to use again.
03:18.250 --> 03:21.560So for example here are your custom audiences.
03:21.590 --> 03:28.870Those are custom audiences either from your pixel or a list of people of people's e-mails that you have
03:28.870 --> 03:36.280collected either through giving something away for free and they opting in or just because they want
03:36.280 --> 03:37.990to receive a promotion or whatever.
03:37.990 --> 03:44.080And you can put those emails into Facebook which I'll show you I'll show you how to create custom audiences.
03:44.230 --> 03:46.470And basically you can target all of those people.
03:46.930 --> 03:52.180So we're not going to discuss this extensively right now I'm just showing you an overview of how you
03:52.180 --> 03:54.040create a traffic ad.
03:54.160 --> 03:56.920So this right here is the location.
03:56.920 --> 04:01.920So here you're going to be choosing which locations you want to target which countries which cities.
04:02.020 --> 04:05.380Let's say we want to target the United States.
04:05.380 --> 04:10.400And now remember the top six countries people say they're their top five.
04:10.420 --> 04:14.070But I include one because it's also one of the richest countries.
04:14.110 --> 04:15.440And that is Ireland.
04:15.700 --> 04:20.200But anyways the top countries the top six countries you should be targeting.
04:20.200 --> 04:23.470And of course it depends on where your clients are.
04:23.470 --> 04:28.630But if you're targeting something that's international something that can be bought online and can be
04:28.630 --> 04:37.330shipped international internationally you have to target either the USA the United Kingdom Australia
04:37.660 --> 04:41.140New Zealand Canada and Ireland.
04:41.140 --> 04:45.170Those are the countries I targeted specifically because those are the best.
04:45.310 --> 04:46.230To your country.
04:46.810 --> 04:51.670And if you want real results and not just numbers you have to target those countries.
04:51.670 --> 04:56.440Those are the best countries to target and almost every marketer is targeting them.
04:56.680 --> 04:59.400And that's why they're a little more expensive.
04:59.620 --> 05:04.900So you're going to include a location so for just for the sake of this video I'm going to include the
05:04.900 --> 05:05.830United States.
05:06.430 --> 05:06.660OK.
05:06.660 --> 05:08.760So we've chosen the United States.
05:08.890 --> 05:13.720That's just for example choose people let's say we are target.
05:13.780 --> 05:17.040We're creating an ad for a real estate agent.
05:17.740 --> 05:24.460So let's not choose United States and let's choose a specific city in the U.S. let's say New York for
05:24.460 --> 05:25.030example.
05:25.210 --> 05:25.410OK.
05:25.420 --> 05:32.080So we are creating an ad for somebody who is a real estate agent and they're selling some piece of real
05:32.080 --> 05:34.680estate in the New York area.
05:34.690 --> 05:37.660So right now we've chosen New York.
05:37.850 --> 05:46.390And what we can do is we're going to choose people from that's a most of the people who can buy real
05:46.390 --> 05:48.940estate or something like that are over 30 years old.
05:49.300 --> 05:57.080So let's say we choose people from 30 years old to let's say 50 for now.
05:57.130 --> 06:05.020Just by targeting New York and getting people from 30 to 50 years old we have 10 to 50 to link clicks
06:05.020 --> 06:05.440per day.
06:05.440 --> 06:14.050Now this is going to vary depending on how much money you put into the ad but this is also not always
06:14.050 --> 06:14.560accurate.
06:14.560 --> 06:22.900Sometimes your ad will blow up and it will get a lot of clicks sometimes it will be really bad and it
06:22.960 --> 06:25.170won't even get two clicks.
06:25.210 --> 06:33.040So let's say we want to target only men and we're not going to be entering the language because most
06:33.040 --> 06:37.430people in New York you know speaking the English language.
06:37.600 --> 06:40.120But even if they don't they probably know it.
06:40.150 --> 06:43.420So now we're going into the detail targeting.
06:43.420 --> 06:51.550Now what I want to explain here is look if you're targeting something that can be bought online and
06:51.560 --> 06:56.410that's that can be shipped internationally and so on something that can be bought internationally.
06:56.410 --> 07:04.620Choose an audience size of 500000 to a million a million and thousand.
07:04.660 --> 07:08.350Somewhere along those lines to more than that.
07:08.350 --> 07:15.130And Facebook will start giving you diminishing returns less than that and you might be losing customers.
07:15.430 --> 07:22.360So 500000 to 1 2 million and 500000 is a good place to start.
07:22.750 --> 07:27.080So how do you reduce how do you reduce this audience size.
07:27.080 --> 07:33.160But for example this one this potential reach is 1 million and one hundred thousand people.
07:33.160 --> 07:36.370Now we only want to target people who are interested in real estate.
07:36.370 --> 07:40.410We don't really want to target one million and one hundred thousand people.
07:40.420 --> 07:46.930So what I'm going to do here is I'm going to go into the detail targeting area of you know building
07:46.930 --> 07:48.380an ad and I'm going to.
07:48.730 --> 07:51.070I'm gonna just type in real estate for example.
07:51.250 --> 07:51.520OK.
07:51.550 --> 07:58.390So here there are people who are interested in real estate and they're also people who are owners or
07:58.390 --> 08:01.450employees of a business in the real estate industry.
08:01.810 --> 08:06.160So those people are for sure interested in real estate.
08:06.160 --> 08:06.720Right.
08:06.740 --> 08:15.100There's real estate brokers there was real estate development luxury luxury real estate real estate
08:15.100 --> 08:16.300appraisal and so on.
08:16.300 --> 08:23.500So let's let's chew the real estate interest and as you can see we have we now have three hundred and
08:23.500 --> 08:31.030twenty thousand people in the in New York from 30 to 50 years old or interested in real estate.
08:31.030 --> 08:37.120But let's narrow with a bit more let's say we want to target somebody interested in real estate and
08:37.120 --> 08:44.170somebody who is an employee or an owner at a real estate and in the real estate industry.
08:44.200 --> 08:48.820So now we're targeting twenty two thousand people as you can see now we're targeting people who are
08:48.880 --> 08:57.010interested in real estate and who also are employees or owners of companies in the real estate industry.
08:57.070 --> 08:59.320Let's say we want to sell a house.
08:59.380 --> 09:02.170We have a client that's real estate agent.
09:02.170 --> 09:05.070We want to be targeting people who are interested in real estate.
09:05.080 --> 09:06.970We want to target consumers.
09:06.970 --> 09:08.970Somebody who wants to buy that house.
09:08.980 --> 09:11.300So how are we going to do this.
09:11.320 --> 09:12.520Let's brainstorm a little.
09:12.610 --> 09:19.150Sometimes we will not be able to think of any types of people who might like real estate who might want
09:19.150 --> 09:19.900to buy a car.
09:20.350 --> 09:21.920So what are we going to do.
09:22.060 --> 09:28.690We we can click on the Browse but on over here and Facebook is going to give us all kinds of suggestions
09:28.700 --> 09:33.410behaviors interest demographics and more categories really in the more categories.
09:33.430 --> 09:38.020There's only this I don't know if this is for everybody but I have nail care for some reason.
09:38.050 --> 09:42.490But the main ones are Behavior Center interests and demographics.
09:42.490 --> 09:45.850So let's see let's see the demographics section.
09:45.850 --> 09:52.030OK we can go into net financial and we can choose an income that most of those people have.
09:52.030 --> 09:59.050So let's say you're selling a house for animal just giving them a number out there for fifty thousand.
09:59.680 --> 10:03.550So we want to choose somebody who can actually afford that house.
10:03.580 --> 10:09.040So let's say we choose people from one hundred thousand who have an income of one hundred thousand to
10:09.310 --> 10:14.380one hundred twenty five thousand per year let's choose those.
10:15.120 --> 10:19.360Let's also choose one hundred twenty five thousand to one hundred and fifty thousand.
10:20.260 --> 10:24.550And let's also choose one hundred and fifty thousand two two hundred and fifty thousand.
10:25.300 --> 10:31.900So now we're targeting people who have an income from one hundred thousand two hundred and fifty thousand
10:32.050 --> 10:32.830a year.
10:32.930 --> 10:37.160And as you can see our audience is now three hundred and forty thousand people.
10:37.450 --> 10:46.180So three hundred and forty thousand people in New York that Facebook recognizes are having those those
10:46.180 --> 10:46.980kinds of income.
10:47.140 --> 10:50.360But now we can also narrow it a bit further.
10:50.380 --> 10:54.460Let's say we want to target some buyers as you can see there.
10:54.520 --> 10:56.080I just typed in credit card.
10:56.080 --> 11:04.000We can now see Facebook has a collection of people who are active credit card users will primarily use
11:04.000 --> 11:07.310credit cards who have premium credit cards.
11:07.330 --> 11:14.140So let's just choose all of those active credit card user and let's actually let's choose active credit
11:14.140 --> 11:18.580card user and premium credit cards or just premium credit cards.
11:18.580 --> 11:20.970Let's just go with a premium credit card.
11:20.980 --> 11:23.340Those are people who have good credit scores.
11:23.380 --> 11:26.170I don't know how that works in the US.
11:26.170 --> 11:32.440I just know from basic knowledge that premium credit cards is basically they have good credit scores
11:32.890 --> 11:33.360anyway.
11:33.360 --> 11:36.760So now we're getting one hundred and twenty thousand people.
11:36.820 --> 11:40.780So how are we going to narrow people who are looking for a house.
11:40.810 --> 11:41.880Let's see.
11:42.100 --> 11:46.310We're going to click on narrow further and then we're going.
11:46.630 --> 11:52.090We're going to go into browse again and let's see if we have something like this.
11:52.090 --> 11:54.380People who are looking for a house.
11:54.470 --> 12:02.680So I just typed in home and in Facebook and let's see what we have in in the interest in demographics
12:02.680 --> 12:03.850and behavior section.
12:03.850 --> 12:07.370So what suggestions does Facebook give us.
12:07.420 --> 12:10.470Now we can see there is an interest home.
12:10.480 --> 12:14.710Now we want to be targeting this is too big.
12:14.710 --> 12:21.730I know that some people just you know put home as an interest in their Facebook just for fun house made
12:21.730 --> 12:23.300based households.
12:23.320 --> 12:30.520Now look some people most people who have an income of this type want to be have housemates probably
12:31.100 --> 12:32.470a family based household.
12:32.560 --> 12:39.370Yeah some of them will you know most of them will have family based households younger adults and home
12:39.790 --> 12:41.920homeowners.
12:42.370 --> 12:47.950Let's see home type single home household composition working women.
12:48.100 --> 12:50.710I don't know what that is.
12:50.710 --> 12:51.710Homeownership.
12:51.740 --> 12:52.120Renters.
12:52.150 --> 12:58.180So you can target people who have this income and are currently renting an apartment.
12:58.270 --> 13:02.950And if you have a better looking apartment or a better looking house you can sell it to them.
13:03.460 --> 13:13.360So we didn't find any interests that may that people who may want to buy a house would have in their
13:13.360 --> 13:16.460Facebook account most of those at least I don't think.
13:16.570 --> 13:22.480I don't know if we can use all of those maybe the home ownership renters thing but most of those are
13:22.480 --> 13:25.810not the exact thing I'm searching for.
13:25.900 --> 13:30.630I'm searching for people who would be interest read interested to buy a house right now.
13:30.670 --> 13:36.640So what I'm gonna do is I'm going to go on Google and research a bit for the best Web sites that sell
13:36.640 --> 13:43.450homes for example and then I'm gonna come back to Facebook and type every one of those Web sites until
13:43.450 --> 13:50.920I find one that Facebook hasn't had as an interest so we can target people who like that page the page
13:50.920 --> 13:52.760of that Web site and Facebook.
13:53.020 --> 13:56.010So let's see what we can find in Google.
13:56.050 --> 14:00.170So I went into Google and I found this Web site to homes dot com.
14:00.190 --> 14:01.950So people.
14:02.230 --> 14:04.590So Facebook recognized this as an interest.
14:04.600 --> 14:10.480So I guess maybe this Web site that Web site has a Facebook page and that Facebook page you know Facebook
14:10.480 --> 14:13.390recognizes that it recognizes this as an interest.
14:13.660 --> 14:21.610And now we can target people who will like that Page who are in New York who are 30 to 50 year old who
14:21.610 --> 14:26.970are men who use premium credit cards who have this type of income.
14:27.100 --> 14:30.370And as he said cool like this this Web site.
14:30.640 --> 14:32.530So let's let's click on this.
14:32.530 --> 14:38.890Let's use it as an interest and you know Facebook shows us that there are fewer than 1000 people in
14:39.250 --> 14:43.660New York who are men 30 to 50 years old who have this type of income.
14:43.790 --> 14:47.840Are premium card credit cards users and who like this Web site.
14:48.070 --> 14:51.480So let's just remove the premium premium credit cards thing.
14:52.000 --> 14:52.800Let's just leave.
14:52.800 --> 14:59.560People who have this type of income and like this page again fewer than 1000 people now.
14:59.650 --> 15:01.660I think this is not enough.
15:01.720 --> 15:03.980So let's target another Web site that I found.
15:03.970 --> 15:07.700Let's see if Facebook has it real estate dot com.
15:09.670 --> 15:17.810OK so real estate dot com dot a you let's just try this one again fewer than 1000 people.
15:17.870 --> 15:20.970I'm going to find another Web site that we can use.
15:21.410 --> 15:29.840OK so I know this is not a Web site that people use to rent homes or to buy homes but people who are
15:29.840 --> 15:37.340interested in Air B and B might be interested in buying a home in New York for example if they are from
15:37.340 --> 15:37.980New York.
15:38.570 --> 15:44.180Remember that we are currently targeting people in New York for a house that we are selling in New York.
15:44.180 --> 15:52.310So let's just target urban users and as you can see right now immediately we have 70000 people that
15:52.310 --> 16:00.560we can target who as I said are in New York 30 to 50 years old men only let's say we want to target
16:00.560 --> 16:01.870men and women.
16:04.200 --> 16:04.470OK.
16:04.520 --> 16:12.860So men and women 30 to 50 years old who have this type of income and like those Web sites as you can
16:12.860 --> 16:18.190see at one hundred and seventy thousand people we can target right now.
16:18.200 --> 16:23.430So now let's say you have created the ad you ran it for a while.
16:23.510 --> 16:30.020You can go back to the ad from the ad manager and you can save the audience or you can save every audience
16:30.020 --> 16:33.920you create in case one of the ads you know blows up.
16:34.190 --> 16:39.740And now you will know which of the audiences that you've used has given you that type of result.
16:39.740 --> 16:41.670So we can save this audience.
16:41.750 --> 16:44.950We can name it as you can see we can name it over here.
16:44.990 --> 16:51.080I'm not going to say this but basically you can save it from here and then you can access it again by
16:51.080 --> 16:55.730going over here to use a saved audience.
16:55.740 --> 16:58.450Anyways we can edit placements.
16:58.640 --> 17:05.150Usually people say you know some marketers say that it's best to only target feeds but I found that
17:05.180 --> 17:13.680if I target feed and for right column I get a lot of I don't get bad results at all.
17:14.330 --> 17:20.990So let's say we want to target the feeds of Facebook Facebook feeds and right column on Facebook.
17:22.040 --> 17:28.610And we also want to target Instagram feeds or I'm going to actually create a separate ad that's going
17:28.610 --> 17:30.160to target Instagram feeds.
17:30.680 --> 17:37.220And now I'm going to target feeds or Facebook the feed of Facebook and the right column of Facebook.
17:37.220 --> 17:39.980Now we can also use this.
17:40.130 --> 17:46.400I found that mobile only usually costs less but sometimes you know depending on what you sell people
17:46.400 --> 17:48.800are not going to buy from their phones.
17:48.920 --> 17:52.160You can also only target desktop only.
17:52.220 --> 17:54.350So depending on what you sell you can use this.
17:54.350 --> 17:57.300But I found that mobile only is cheaper to get results.
17:57.650 --> 18:01.320But let's just use all devices just for the sake of this video.
18:01.580 --> 18:04.870You can target specific mobile devices.
18:04.910 --> 18:06.390I don't think we need this.
18:06.380 --> 18:07.060We can only.
18:07.130 --> 18:11.220You can also target only people when or that are connected to Wi-Fi.
18:12.350 --> 18:15.040And now here you're going to set your budget.
18:15.050 --> 18:20.720So let's say that the real estate agent you're working with has said that he has a five hundred dollar
18:20.960 --> 18:25.480five hundred key guru or five hundred dollars a month for ads.
18:25.490 --> 18:29.380Now you're not going to use all of those five hundred dollars on one app.
18:29.390 --> 18:31.000You have to be testing.
18:31.010 --> 18:34.290You have to test at least five to 10 ads.
18:34.370 --> 18:41.120See the ones that are working the best cut the others off and only use the best ones and put some more
18:41.120 --> 18:41.900money in them.
18:42.650 --> 18:47.720And when you're putting more money in them don't just edited your budget.
18:47.740 --> 18:50.420You know just duplicate the ad and create it.
18:50.510 --> 18:57.980Create a new ad but duplicated duplicate your old one the one that has worked well because Facebook
18:57.980 --> 19:07.730has this this error where if you increase the budget of an ad by a lot it will start giving you very
19:07.730 --> 19:09.430very big diminishing returns.
19:09.440 --> 19:15.770And the ad will start you know not bringing in any results or the results are going to be really bad.
19:16.070 --> 19:18.410So let's say you want to test this ad.
19:18.560 --> 19:25.620I would usually be tested at 10 or five dollars a day you know depending on how much.
19:25.790 --> 19:27.190How much of a budget you have.
19:27.560 --> 19:34.100And you know you are you're going to just set your start and end date and you're going to optimize for
19:34.100 --> 19:34.960link clicks.
19:34.970 --> 19:40.940Now you can also optimize for a landing page views impressions and they a unique reach and link clicks
19:41.030 --> 19:47.480will Facebook both create the ad and it will optimize it and it will show it to people who are more
19:47.480 --> 19:50.410likely to click on what you have to offer.
19:50.540 --> 19:56.090Landing page views Facebook will basically optimize the ad for people who are more likely to click and
19:56.090 --> 19:57.230view your page.
19:57.500 --> 20:00.080But it's a bit more expensive.
20:00.080 --> 20:05.360Most of the Times ad gets better results from link links even though landing page views sounds better
20:06.380 --> 20:07.250impressions.
20:07.250 --> 20:14.120They're basically going to deliver your ad to the same people or a group of people as much time as possible
20:14.570 --> 20:21.530and they let you decrease they're going to deliver your ad to new people every day as much as possible
20:22.310 --> 20:27.880so you can also use the daily unique reach but then Facebook will just optimize for you at your ad just
20:28.010 --> 20:29.620to show it to more people.
20:29.660 --> 20:35.510But if you use link clicks Facebook will optimize the ad to show it to people who are more likely to
20:35.510 --> 20:36.520click on the link.
20:36.590 --> 20:37.590If you get what I'm saying.
20:37.610 --> 20:40.490So let's just use the link clicks option.
20:40.490 --> 20:43.370You can use a specific bit.
20:43.370 --> 20:48.980Now I'm not an expert in this and most of the times I just stay away from this because I don't really
20:48.980 --> 20:55.940understand it that well and I'm humble enough to say it but basically you can tell Facebook how much
20:55.940 --> 21:00.080you're eager you're ready to spend for Brazil.
21:00.410 --> 21:07.040So as you can see here the automatic one is two euros per link click.
21:07.040 --> 21:15.830So basically Facebook will now see that I am I am willing to spend up to two years or two dollars whatever
21:15.830 --> 21:19.410you're using up to two dollars for a link click.
21:19.410 --> 21:23.030Now I don't think that's very good.
21:23.060 --> 21:29.020So I usually I just stay on the automatic option and Facebook does it for me.
21:29.150 --> 21:35.780And you can also choose when you get charged or if you get charged by impression you're basically going
21:35.780 --> 21:42.110to get charged every time a thousand people see your ad if you're going to get charged by link click.
21:42.140 --> 21:46.570So you're going to get charged on every link click you get most of the times.
21:46.580 --> 21:50.580I leave it to an impression because I get cheaper results.
21:50.600 --> 21:52.280So it's your choice.
21:52.280 --> 21:54.880You can do both of them whatever suits you.
21:55.160 --> 22:00.550But in my opinion impression is good enough and you'll be able to get cheaper results than using link
22:00.560 --> 22:02.110clicks.
22:02.150 --> 22:08.270Also I've had some problems when choosing the link click option where Facebook takes a ton of hours
22:08.270 --> 22:09.930to just approve the ad.
22:10.010 --> 22:13.210So again that's your choice.
22:13.210 --> 22:14.580You can do both.
22:14.620 --> 22:19.780I recommend impressions because I've seen I've always done impressions and I've seen that I've seen
22:19.780 --> 22:21.160great great results with it.
22:21.580 --> 22:23.120So let's just continue.
22:23.950 --> 22:29.130Now here you can choose what type of advertisements you want to make.
22:29.140 --> 22:35.560So you can put a carousel that can be interesting you know you can create an ad with multiple pictures
22:35.560 --> 22:37.010of the home you're selling.
22:37.120 --> 22:39.800You can also create just a single image of the house maybe.
22:39.820 --> 22:42.820And when they click on the Web site they can see more.
22:42.850 --> 22:48.240You can also use video and I recommend this one or the slideshow.
22:48.280 --> 22:52.220You can create a slideshow with different pictures of the house.
22:52.270 --> 22:55.320And why do I recommend a single video or slideshow.
22:55.330 --> 23:00.730Because let's say you have a video of the House really nice made professionally made video of the House
23:00.730 --> 23:04.420that the the real estate agent is selling.
23:04.420 --> 23:10.120Now you can create an ad with a video and then you can retarget everybody who's watched more than 50
23:10.120 --> 23:13.940percent of the video or more than 75 percent of the video.
23:14.050 --> 23:16.390And now you have interested buyers.
23:16.420 --> 23:23.120Now you have interested people they watch 75 percent of the video of an ad that is basically selling
23:23.120 --> 23:23.530a home.
23:23.560 --> 23:29.470So they have been interested but maybe they didn't click on your ad because it didn't really catch them
23:29.710 --> 23:34.340the first time and most of the times people want to buy from the first time they see you.
23:34.360 --> 23:35.380You have to follow.
23:35.440 --> 23:42.310That's the golden rule or anything that you're selling and no matter how you're selling it whether it's
23:42.310 --> 23:48.760through ads emails phone calls whatever you have to follow up because 80 percent of the sales are made
23:48.850 --> 23:51.630after the fifth to 12th follow up.
23:51.640 --> 23:59.450So always remember the follow up and use for example a single video I would use a view and then I would
23:59.560 --> 24:04.000target people who have watched a certain type or a certain percentage of the video.
24:04.330 --> 24:08.710But anyways let's just for this for the sake of this video we use the single image because it's the
24:08.710 --> 24:09.990easiest one.
24:10.000 --> 24:16.450Now here what you're going to do is basically you're going to first upload your image then you're going
24:16.450 --> 24:17.850to put the Web site.
24:17.980 --> 24:19.390It can be whatever.
24:19.560 --> 24:28.630You know the Web site of your client or or link to this specific page of that home that the that the
24:28.630 --> 24:36.490real estate agent is selling or it may be you know it may be to a page where the real estate agent can
24:36.820 --> 24:42.640collect phone numbers from people who are at least somewhat interested in the house.
24:42.670 --> 24:45.500So that will be a bit expensive to get.
24:45.520 --> 24:48.880I mean every result will be a bit expensive to get.
24:48.970 --> 24:53.020If you're if you're looking for phone numbers because most people don't want to give out their phone
24:53.020 --> 24:58.900numbers on the Internet but you'll still get some results from people who are interested and then that
24:58.900 --> 25:04.390real estate agent can call those people and close them and then you you've made a sale together for
25:04.690 --> 25:06.910fifty thousand dollars for example.
25:06.910 --> 25:14.770So you can use all kinds of stuff and you can create a simple landing page from in click finance or
25:15.100 --> 25:21.500leaf pages and you can collect phone numbers from there or you can just use one of the other objectives
25:21.640 --> 25:29.190that they're going to show you later which is the lead generation objective and you can use it for four
25:29.200 --> 25:29.550leads.
25:29.550 --> 25:34.430So anyways you can put the Web site off your each of your client over here.
25:34.450 --> 25:37.310You can preview the link to make sure it's right.
25:37.540 --> 25:42.580And then you can enter some text of the ad so let me just choose.
25:42.590 --> 25:44.030This simple image.
25:44.390 --> 25:51.880OK so let's say I'm I'm just selling this house over here and here I'm going to the website of my client
25:52.840 --> 26:02.030and then I'm going to type in something like just for example house on sale.
26:02.040 --> 26:07.630And the headline will be maybe something along the lines of click here
26:10.480 --> 26:14.690or really read for it.
26:16.330 --> 26:20.500And you know that report can include pictures of the house or something something like that.
26:20.740 --> 26:24.210And you know you can change also the button over here that you're seeing.
26:24.460 --> 26:28.010Maybe it will be you know you can do.
26:28.630 --> 26:34.570Let's say you're collecting leads or phone numbers or you want them to sign up so they can view the
26:34.570 --> 26:36.080house or something like that.
26:36.130 --> 26:38.000You can use the sign up button.
26:38.170 --> 26:44.020You can use watch more if you have more videos or pictures of the of the house.
26:44.020 --> 26:47.640You can just use the normal one which is learn more.
26:47.650 --> 26:54.940And you know when people click on it they get on the on the on the web of your phone so you can also
26:54.940 --> 26:59.130create the ad in different language if you want to.
26:59.230 --> 27:03.280But if you're selling to people on you in New York then you don't need that.
27:03.700 --> 27:05.020But basically that's it.
27:05.080 --> 27:06.690That's how you create that.
27:06.700 --> 27:12.970And then you can you know of course choose the Facebook pick so and confirm the ad and you're off to
27:12.970 --> 27:16.850the races you know and you can start monitoring your ad.
27:16.900 --> 27:19.110So I hope you enjoy this view.
27:19.120 --> 27:22.710I'm going to meet you in the next one and talk about a little more ad objectives.
27:22.710 --> 27:29.380Now I'm not going to go into detail for every one of them because most of the things are the same but
27:29.410 --> 27:32.070I'm going to show you the things that are different.
27:32.500 --> 27:34.000So meet me in the next meeting.
2. Viral Engagement Ads
WEBVTT
00:04.540 --> 00:05.190
OK.
00:05.200 --> 00:09.570
So the next objective that we are going to discuss is the engagement objective.
00:09.580 --> 00:16.660
Now there are multiple types of engagement ads that are posting data at that age likes and event responses.
00:16.660 --> 00:23.230
Now I had a client that basically we needed event responses for them to make any money at all because
00:23.230 --> 00:26.600
they were making kind of a meeting kind of meetings.
00:26.620 --> 00:32.530
Basically they were selling very expensive chocolate and they were selling them in meetings where multiple
00:32.530 --> 00:38.200
people just meet together and you know have a good time drink some wine and eat some chocolate and then
00:38.410 --> 00:43.170
they would sell them to other types of chocolate that they can take home with them.
00:43.270 --> 00:49.810
And that's how I create an ad for one of my clients that basically costed us ten dollars and they made
00:49.810 --> 00:50.740
four hundred back.
00:50.740 --> 00:53.070
So I'm really proud with that ad.
00:53.100 --> 00:58.660
But basically we did it with the event responses thing and most of you guys won't need this.
00:58.660 --> 01:04.690
But you know it's a great ad to create because then people just making click on I'm going to the event
01:04.720 --> 01:08.190
or I'm interested in the event and then you can retarget those people.
01:08.320 --> 01:14.020
And that's how I actually made that much money for my client because I retired in people who said that
01:14.020 --> 01:20.260
they are interested in the event and I retargeting them and they saved their spots on the meeting and
01:20.260 --> 01:21.850
then they bought some chocolate.
01:21.850 --> 01:27.460
And you know we made a lot of money with that ad but anyways I'm going to show you the post engagement
01:27.490 --> 01:30.550
one that I'm going to use because the page likes to let us continue.
01:30.760 --> 01:35.330
So again we've been through all right we've been through this already.
01:35.380 --> 01:42.600
You choose your audience you choose your targeting and then you edit the placements it may be just Instagram
01:42.600 --> 01:46.950
it maybe just Facebook feeds you set your budget and then you just choose both engagement.
01:46.960 --> 01:54.290
You know when you get charged it's always for it but for post engagement ads it's always impression.
01:54.580 --> 02:01.670
And then you continue you can use an existing post or create a new ad again choose a video slideshow
02:01.690 --> 02:07.600
or single image and then you can also retarget people who have liked the picture or who have watched
02:07.600 --> 02:10.820
The View to a certain percentage and so on.
02:10.840 --> 02:14.900
Now you can also add a button to an engagement.
02:14.920 --> 02:19.840
It can be a learn more button send message or shop now button so you can basically create two ads in
02:19.840 --> 02:20.370
once.
02:20.530 --> 02:27.580
But remember this Facebook will optimize the ads they add for people who are more likely to like the
02:27.580 --> 02:31.210
post and not click on your link but you can always try.
02:31.210 --> 02:37.900
You know we can always do this and try two things at once because you'll be getting more results that
02:37.900 --> 02:38.520
way.
02:38.530 --> 02:41.280
So let's discuss the page likes ad.
02:41.380 --> 02:47.860
So before we continue for I because the other the other objectives I wanted to show you it's cool cool
02:47.860 --> 02:50.510
little trick that you can use on Facebook.
02:50.980 --> 02:57.100
And this is only used in the beginning when you're creating a new page for a client or you know you
02:57.100 --> 03:03.610
want to just boost the numbers up a little bit to make them know look a bit to have more social proof.
03:04.000 --> 03:11.680
So what you have to do basically let's say you want to get a ton of likes on a post of a house that
03:11.890 --> 03:13.060
your client is selling.
03:13.060 --> 03:19.720
So when that video or picture has so many likes a lot of people will stop and look at it because it
03:19.720 --> 03:20.740
has social proof.
03:21.130 --> 03:26.680
So what we can use here is there are certain countries that are really low cost.
03:27.250 --> 03:31.380
It's called the low cost countries and they're basically third world countries.
03:31.420 --> 03:37.060
And some European countries that cost a lot less to get results from.
03:37.060 --> 03:38.940
And let's say you want to moves to post.
03:38.950 --> 03:46.450
So it gets a lot of likes and then you know you can use the same post and target people from the country
03:46.450 --> 03:48.640
or actually you actually want to target.
03:48.670 --> 03:50.650
So how would you do that.
03:50.650 --> 03:57.280
You're going to go on you know the same place where we are entering our detail targeting in our locations
03:57.670 --> 04:02.980
and we're just going to click on you know we're going to use third world countries.
04:02.980 --> 04:06.310
So let's say Egypt let's say Iraq.
04:06.310 --> 04:08.720
We can use Pakistan.
04:08.830 --> 04:10.190
We can use India.
04:10.270 --> 04:12.970
We can use the Philippines and Singapore for example.
04:12.970 --> 04:18.650
So those are some third world countries that you can use to boost your posts engagement.
04:18.760 --> 04:22.750
Just so it can have a little bit more social proof for your client.
04:22.750 --> 04:27.940
And then I'm going to show you how you can use the same boat to create a new ad that's going to target
04:27.970 --> 04:32.740
your specific you know your specific country the country that you actually want to target.
04:32.890 --> 04:40.520
And so what you have to do basically now is just choose those countries and let the ad run for a while.
04:40.540 --> 04:46.690
It will get a lot of a lot of likes and then you can use that same post for a new ad.
04:46.720 --> 04:49.260
So how do you do that after you've led the run.
04:49.270 --> 04:52.420
Let the ad run for a while and you can click on here.
04:52.450 --> 04:58.300
You're going to click on page posts in here when you are in page posts you can see all of the posts
04:58.330 --> 05:05.090
that you have created for your ads you can just click on one of them and click on actions and create
05:05.100 --> 05:05.480
that.
05:05.760 --> 05:11.240
So as you can see here I had a post that had a reach of one hundred seventy two thousand people.
05:11.250 --> 05:18.660
Now I can what I can do is I can click on it here and click on Create at and create a new ad using the
05:18.660 --> 05:22.560
same metrics that this post collected.
05:22.560 --> 05:30.240
So basically what I mean is as you can see this this post had seven three hundred seventy four engagements.
05:30.240 --> 05:35.430
Now I can use that same post and it's still going to have three hundred seventy four engagements when
05:35.430 --> 05:36.690
it's shown to people.
05:36.720 --> 05:43.410
It's cold dark boasts its boast that Facebook only Facebook knows that you've done and they can only
05:43.410 --> 05:49.590
be shown by creating an ad and they're not really showing on your original page.
05:49.590 --> 05:54.900
So that's why they're cold dark folks so you can use the same boat that you created for that ad that
05:54.900 --> 05:56.820
got a lot of a lot of likes.
05:57.150 --> 06:04.910
And then you can use it again as a traffic ad or as an engagement ad for the original country launch
06:04.950 --> 06:05.360
target.
06:05.610 --> 06:11.800
So let's go back to the creation of ads and I'm going to show you how you can do that for boosting pages
06:11.940 --> 06:12.510
likes.
06:12.510 --> 06:13.550
You can do the same thing.
06:13.580 --> 06:16.200
So you can boost your clients pages likes.
06:16.230 --> 06:22.500
So now you can also use this to increase your clients page likes and what you have to do is just choose
06:22.500 --> 06:28.110
the page likes option and you can target the same countries and you'll get very very very cheap likes
06:28.530 --> 06:35.000
to the page that can boost the client's page in terms of amount of light so it can look a bit more credible.
06:35.250 --> 06:41.400
If your client is just starting out on Facebook so you're going to target those countries again.
06:41.540 --> 06:48.800
And when I'm talking about cheap results I'm talking about likes for zero point zero zero one sense.
06:48.900 --> 06:51.640
So that's less than 1 cent like.
06:51.690 --> 06:58.260
And if your if your client has a five hundred dollar budget this month and he wants to spend it all
06:58.260 --> 07:04.050
on just like well he can get around one hundred thousand likes for that and he was going to look really
07:04.050 --> 07:09.660
really credible and then you can start creating new as they're targeting the country the more you know
07:09.660 --> 07:11.460
that the top tier countries.
07:11.460 --> 07:16.830
So you can also get some likes from people who are going to be buyers.
07:16.980 --> 07:20.160
So let's just continue and I'm going to show you how to do that.
07:20.280 --> 07:25.910
So here you're going to use it to choose the page of the page to which you want to bring blacks to.
07:25.980 --> 07:33.700
Then you're going to you know enter all of those countries here that we talked about Pakistan Singapore.
07:33.720 --> 07:37.560
Just think of annual third world countries that you can think of.
07:37.740 --> 07:40.190
You can put as many countries as you'd like.
07:40.200 --> 07:46.830
I don't recommend more than five to six but you can use five to six countries and you'll get very very
07:46.830 --> 07:49.560
cheap likes that you only use.
07:49.650 --> 07:55.440
So you can have a bit more credibility because you don't expect those people to really engage with most
07:55.440 --> 07:59.250
of your posts and don't expect them to buy something from you.
07:59.250 --> 08:02.720
Those are people from third world countries and they're not buyers.
08:02.880 --> 08:05.700
So the only thing you want from them is to like the page.
08:05.700 --> 08:11.430
So it looks a bit more credible when you're creating ads to the country that you really want to target
08:11.460 --> 08:16.740
because when you when people see an ad from you they're going to check out your page and if they see
08:16.740 --> 08:21.460
you have three likes on the page or something they're going to think you're a piece of shit you know.
08:21.540 --> 08:28.440
But if you have 500 or 1000 or 50 thousand likes on your Facebook page they're going to see it and they're
08:28.590 --> 08:34.170
going to say oh this guy is somebody so use this as a trick and I'm going to meet you in the next video
08:34.170 --> 08:35.670
to show you the next ad object.
3. Amazing Video Ads
WEBVTT00:04.920 --> 00:09.540
OK so the next objective that we're going to discuss is the video views objective.
00:09.580 --> 00:13.330
Now you can use this to target people who will watch your videos.
00:13.540 --> 00:14.810
And then you can retarget that.
00:14.840 --> 00:15.790
Then let's continue.
00:15.820 --> 00:21.400
And I'm going to show you how to create a video to use ad basically what you have to do is again choose
00:21.400 --> 00:24.480
your audience the same way as in the first video.
00:24.640 --> 00:26.200
It's really really easy.
00:26.210 --> 00:30.800
Look people think Facebook and Facebook ads is hard.
00:30.830 --> 00:32.710
It's actually not that hard.
00:32.740 --> 00:35.140
The hardest thing is making those people buy.
00:35.170 --> 00:40.040
And when you're working for somebody else most of the times they have to worry about that.
00:40.070 --> 00:43.300
They only worry about reaching profitable ads.
00:43.360 --> 00:46.600
And how do you create profitable ads when you're getting results.
00:46.930 --> 00:53.710
And don't think that somebody will ever buy you know it happens but don't think that somebody will buy
00:53.710 --> 01:01.270
from an ad the first time all the money that people make online is made on the back end where people
01:01.270 --> 01:07.060
don't see you know it's the back end of their business where only they know what's happening with the
01:07.060 --> 01:09.130
business owners know what's happening.
01:09.160 --> 01:14.800
So basically when I'm creating an ad I don't actually expect to make any money off it.
01:15.490 --> 01:19.950
I expect to make money of it in the back and where my profits will triple.
01:19.960 --> 01:25.090
For example for the same client that was selling chocolates we didn't expect them.
We didn't expect people to buy do correctly from the ad we expect them to buy after we have targeted
01:32.080 --> 01:32.440
them.
01:32.560 --> 01:36.190
A couple of times already or we have talked to them in person.
01:36.220 --> 01:43.330
So what we did is we put a number on the ad that they can call and talk to a real person that can sell
01:43.330 --> 01:45.330
to them to come to the event.
01:45.340 --> 01:46.210
So that's what I did.
01:46.210 --> 01:49.420
I created an ad I put on a real name a real number.
01:49.480 --> 01:56.710
I wrote some good copy but a real number that they can call and people started calling my client and
01:56.710 --> 02:02.470
he basically closed them on coming to the event from that one ad we did.
02:02.950 --> 02:04.960
And I wasn't expecting people to buy from it.
02:05.230 --> 02:11.440
I was expecting them to buy from the next steps that they have to take in order to buy for example calling
02:11.500 --> 02:18.070
my client or checking out my client's Facebook page where he posted a lot of content.
02:18.340 --> 02:23.420
After you have indoctrinated the person that's when people buy they don't buy from the first ad nobody's
02:23.440 --> 02:25.340
gonna buy from somebody that you don't know.
02:25.360 --> 02:29.200
That's one of the things that I realized very very late.
02:29.620 --> 02:32.320
And before that I was thinking I was a bad marketer.
02:32.340 --> 02:36.400
But in reality I was just having unrealistic expectations.
02:36.400 --> 02:37.040
Nobody is.
02:37.250 --> 02:39.850
I have never bought anything from one ad.
02:39.880 --> 02:45.400
I had to be to be targeted a couple of times before I even consider buying from that person.
02:45.430 --> 02:50.530
So always remember the follow up people are not going to buy on the first that they're going to buy
02:50.530 --> 02:58.150
on that second third fourth fifth sometimes on the 12th step as the study shows that most people buy
02:58.660 --> 03:04.620
after the fifth to 12th follow up so don't get discouraged if nobody buys from your ad.
03:04.920 --> 03:08.020
But anyways let's continue with the creation of the ad.
03:08.180 --> 03:14.260
So after you've done this after you've been through your budget the same thing the same thing you go
03:14.260 --> 03:20.590
to identity and you upload the video and you use it and you know you upload to be you here you use some
03:20.590 --> 03:26.350
cool copy that you can write and make sure your pixel is ready down here.
03:26.980 --> 03:35.530
But anyways this is basically the video views objective most of the objectives are very very simple.
03:35.800 --> 03:41.800
And now I'm going to show you one that is a bit more complicated but it's it's going to bring amazing
03:41.800 --> 03:45.220
results for your clients that they can actually use.
03:45.220 --> 03:48.950
And most clients are searching for this type of results so meet me in the next.
4. Lead Generation Ads
WEBVTT00:04.900 --> 00:05.280
OK.
00:05.310 --> 00:10.630
So the next objective that we're going to discuss is one of my favorites because it has the biggest
00:10.630 --> 00:14.660
potential for your clients and that's the lead generation objective.
00:14.670 --> 00:21.470
Now when you choose this you'll have to accept some terms and conditions which are over here.
00:21.580 --> 00:23.070
You'll have to accept them.
00:23.200 --> 00:25.900
Otherwise Facebook won't let you create ads like this.
00:26.140 --> 00:30.940
But anyways what you can do now is again target all the people you want to target and so on.
00:31.030 --> 00:31.990
Edit your placements.
00:31.990 --> 00:36.390
Now you can do a lead generation ad everywhere.
00:36.400 --> 00:43.480
I was skeptical if you can create it on Instagram Stories and you actually can and why generation ads
00:43.480 --> 00:44.470
are so important.
00:44.470 --> 00:50.950
Look if you don't have a Web site on which you collect leads you don't need to have one right now because
00:50.950 --> 00:58.090
Facebook allows that allows you to collect leads without having a Web site because when people scroll
00:58.090 --> 01:05.100
up or when they swipe up or when they click on the link there they're going to automatically have a
01:05.110 --> 01:12.430
screen pop up from Facebook that is going to be pre filled with their information that they've entered
01:12.610 --> 01:14.220
in Facebook already.
01:14.290 --> 01:16.900
So they don't even have to fill out anything.
01:16.900 --> 01:22.540
They only have to press a couple of buttons and you have their information forever.
01:23.020 --> 01:28.780
And you can add an option to add their phone number which they may not have entered into Facebook and
01:28.780 --> 01:30.350
they'll have to enter it for they.
They were just going to click away.
01:32.680 --> 01:39.280
But if they have enter their phone number and Facebook they will also have that he filled into the app
01:39.490 --> 01:44.410
so that the person that is seeing the ad doesn't have to know anything.
01:44.410 --> 01:50.500
He just has to click two or three buttons and you know he's going to receive what you what you can offer
01:50.500 --> 01:50.860
to him.
01:51.160 --> 01:52.900
But anyways let's let's continue.
01:52.900 --> 02:00.940
I'm going to choose my fees for this example and maybe it's an instant articles and I'm going to exclude
02:01.390 --> 02:02.800
Instagram.
02:02.800 --> 02:08.710
And actually let's just choose feeds without Instant Articles so only feeds I'm going to leave this
02:08.710 --> 02:10.110
budget for an example.
02:10.560 --> 02:11.650
And I'm going to continue.
02:11.710 --> 02:17.470
So now what you have to do is you can use this single image and Facebook just chose some random image
02:17.470 --> 02:19.010
that I have on my page.
02:19.090 --> 02:25.840
You can put in your text you can put in your display link headline use fit in the News Feed link description
02:26.130 --> 02:32.070
and now you have a call to action that that's called sign up basically that's it.
02:32.770 --> 02:38.800
When people click that sign a button they're going to be presented with a form with a lead form from
02:38.800 --> 02:44.470
Facebook that they only have to click a couple of buttons and then you will have their information forever.
02:44.470 --> 02:49.690
And this is how you edit your leaked form you go a bit down and you can create a new form.
02:50.770 --> 02:53.470
So as you can see you'll see how it looks over here.
02:53.620 --> 02:56.600
So right now it only has those auction email.
02:56.610 --> 03:01.180
And for me there are two options you can use more volume and higher intent.
03:01.180 --> 03:06.490
So basically when you choose higher intent they have the chance to confirm the information they are
03:06.490 --> 03:06.940
giving you.
03:07.210 --> 03:12.310
If you're just if you just want more volume then basically they don't have to fill in anything they
03:12.310 --> 03:14.060
don't have to confirm anything.
03:14.290 --> 03:16.240
And your information is yours.
03:16.240 --> 03:20.770
The information they have entered into Facebook is going to be yours.
03:20.850 --> 03:27.880
Now you can also include an intro which which goes over here is basically the image and a little text
03:27.880 --> 03:33.010
over here headed by a text sign a book by writing your info below and so on.
03:33.520 --> 03:39.460
You can use it to the image you're using in your act or you can upload a different image then you can
03:39.460 --> 03:46.390
add more questions instead of email and full name I can remove full name and maybe they control more
03:46.420 --> 03:48.670
options and maybe choose a phone number.
03:48.790 --> 03:55.420
So now they have to give me their email and their phone number to receive anything from me or I can
03:55.420 --> 04:00.610
just choose a phone number if I want to phone leads and they have to enter their phone number if they
04:00.610 --> 04:07.750
want to receive anything from me or if they want to have a call with one of myself salespeople or something
04:07.750 --> 04:08.290
like that.
04:08.650 --> 04:16.480
And then you know my client or or me or anybody that I'm working for when we receive that phone number
04:16.810 --> 04:19.400
we're just gonna call those people and try to sell them stuff.
04:19.650 --> 04:21.890
And that's what you can do for your client.
04:22.030 --> 04:27.550
You you've received that phone number you give it to your client and you say hey look look I've collected
04:27.570 --> 04:32.700
one hundred phone numbers from one hundred interested people in the house you're 17.
04:32.920 --> 04:34.020
You can now call them.
04:34.300 --> 04:40.290
And if you close one guy if you close one of those people then you guys have made a ton of money and
04:40.290 --> 04:45.850
you have what you can you know if the house cost fifty thousand dollars you can.
04:46.030 --> 04:53.350
How much money do you think you can spend on ads to still be in profit if the house costs wipes out
04:53.650 --> 04:55.180
fifty thousand dollars.
04:55.180 --> 05:00.580
You can spend up to forty nine thousand nine hundred ninety nine dollars and be at a one dollar profit
05:00.880 --> 05:05.950
that's a lot of money to spend on ads and you're probably going to get the sale a lot earlier than that.
05:05.950 --> 05:07.540
So use it.
05:07.540 --> 05:09.460
Use the lead generation ads.
05:09.460 --> 05:16.380
You can include your privacy policy or not but if you don't Facebook will just put their own.
05:16.630 --> 05:18.850
And then you can put a thank you screen.
05:19.000 --> 05:19.470
Thanks.
05:19.480 --> 05:20.710
You're all set.
05:20.710 --> 05:23.770
Your input has been sent to Danielle bird and so on.
05:23.770 --> 05:31.240
Or you can just use thank you or something like that you can now add another button over here that basically
05:31.420 --> 05:36.820
that basically can send them to your Web site or a button that they can use to download something that
05:36.820 --> 05:43.390
you've offered them or they can call your business right now while he's still in the lead generation
05:43.770 --> 05:44.300
forum.
05:45.160 --> 05:50.410
I would usually use the download button because then I can give them something you know.
05:50.410 --> 05:53.990
For example let's say the button text will be download.
05:54.070 --> 05:57.690
So now I can get them something for free in exchange for their email.
05:57.900 --> 05:59.000
They click on download.
05:59.020 --> 06:01.330
They go to a Web site for example.
06:01.330 --> 06:07.150
Maybe we can use Dropbox and they can download the thing that I'm offering and I have their email forever
06:07.510 --> 06:10.960
and it's it's amazing that Facebook included this.
06:10.960 --> 06:16.880
These types of ads into their you know into their Web site because this saves you from having a Web
06:16.880 --> 06:17.400
site.
06:17.410 --> 06:19.970
You don't need a Web site to collect leads now.
06:20.350 --> 06:25.790
You only need a Facebook page and a Dropbox for example or a phone number.
06:25.900 --> 06:26.780
That's it.
06:26.780 --> 06:28.180
And it's amazing.
06:28.210 --> 06:32.310
So meet me in the next video and we'll discuss some more advanced strategies.
5. Conversion Ads
WEBVTT00:04.930 --> 00:11.980
Now how to create conversion ads in order to create conversion ads you have to have a season's big Facebook
00:11.980 --> 00:14.370
pixel because convert is it.
This you use this at only when your pixel has already fired a feast 50 to 100 purchases from your Web
00:22.310 --> 00:30.760
site because Facebook uses the pixels data to find more people like that so you can choose the conversion
00:30.790 --> 00:31.540
option.
00:31.540 --> 00:36.310
The conversion objective and then favorite Facebook will basically optimize the ad for people who are
00:36.310 --> 00:38.620
more likely to convert and buy stuff from you.
00:38.620 --> 00:44.710
But you have to have a Facebook pixel so it's time to actually explain the Facebook pixel.
00:45.000 --> 00:47.590
This is going to change how you create ads.
00:47.620 --> 00:48.520
It's amazing.
00:48.520 --> 00:51.760
The first thing that we're going to discuss is custom audiences.
00:51.970 --> 00:53.680
So meet me in the next video and let's start.
6. Custom Audiences And Retargeting
WEBVTT00:04.930 --> 00:05.310
All right.
00:05.320 --> 00:11.470
So in order to see your audience as you have to click here and you have to go on and the assets row
00:11.590 --> 00:13.690
and then you're going to click on audiences.
00:13.690 --> 00:17.300
This is how you basically find your custom audiences.
00:17.320 --> 00:24.400
If you have a now I've chosen an account and add account on which I don't have any custom audiences.
00:25.240 --> 00:27.270
So basically I don't have anything on.
00:27.430 --> 00:28.740
And you'll get this screen.
00:29.320 --> 00:33.340
So what you have what you can do is you can create a safe audience.
00:33.340 --> 00:34.250
Now what is that.
00:34.270 --> 00:41.950
You can create an audience the same way we created one when creating an ad and you can you know target
00:41.950 --> 00:45.510
your people here and save that audience to use it later in an ad.
00:46.240 --> 00:48.970
But we we already discussed this.
The most important things are creating a custom audience and creating a look like audience so we can
00:55.210 --> 00:56.920
create a custom audience right now.
00:57.100 --> 00:59.400
And these are all the options.
00:59.440 --> 01:05.920
So customer file is basically if you have a list of emails from people who have opted in from your lead
01:05.920 --> 01:13.180
generation forum or from your Web site you can now click on this upload to the Excel file on which you
01:13.180 --> 01:18.550
have the e mails and then you can create an ad that's targeting only those people only the people who
01:18.550 --> 01:24.420
have opted in to your email and that's amazing because those people are already a bit interested.
01:24.610 --> 01:30.880
And now you're and now you're basically following up with them as hard as you can through ads.
01:30.980 --> 01:33.930
And that's that's that will make you a lot of sales.
01:34.030 --> 01:35.820
The next thing is Web site traffic.
01:35.820 --> 01:41.620
Create a list of people who visited your Web site or took specific actions using the Facebook pixel.
01:41.620 --> 01:43.170
Then you have activity.
01:43.170 --> 01:51.340
Now if you have an app and you have created an app download add on Facebook you can use this app activity
01:51.970 --> 01:53.340
because to.
01:53.830 --> 02:00.040
Let's say you work with with with a company that's that has created some kind of ad you can use this
02:00.310 --> 02:05.800
and you can retarget people who have downloaded the app from Facebook and then you can retarget those
02:05.800 --> 02:11.850
people and maybe you know advertise a new app that they have to pay for something like that.
02:11.860 --> 02:14.460
The next thing you can use is the engagement retargeting.
02:14.470 --> 02:15.280
This is amazing.
02:15.280 --> 02:19.320
This is where you can find you know people who have watched your video.
02:19.450 --> 02:24.990
People who have interacted with your lead forums so you don't even have to upload this to Facebook.
02:25.000 --> 02:31.250
If you've used the Facebook lead generation ad you don't have to upload those emails into Facebook.
02:31.270 --> 02:35.220
Facebook will just use them because it has store them for you.
02:35.230 --> 02:41.650
So basically you can create an ad that re targets people who have opted in from your Facebook lead generation
02:41.650 --> 02:48.580
for you can you know we target people who have had a full screen experience who have left your Facebook
02:48.580 --> 02:56.170
page who have interacted with your Instagram business account or who have gone to an event or who have
02:56.170 --> 02:57.740
interacted with an event.
02:57.760 --> 03:00.250
That's how I created the app for my client.
03:00.310 --> 03:06.910
We created an event response ad then we could target people who have been interested in the event and
03:06.910 --> 03:08.320
that's how we made some money.
03:08.320 --> 03:11.540
So let's just click on the video one when you click on the video one.
03:11.680 --> 03:13.540
Look you have all of these options.
03:13.570 --> 03:18.200
People who are viewed at least three seconds of the video then 25 percent of the video.
03:18.250 --> 03:22.470
50 percent 75 95 in the past three hundred sixty five days or.
03:22.990 --> 03:28.680
I think this is the maximum you can you know create a name that audience.
03:28.700 --> 03:33.130
So you just type in name then you choose the video that you want to retarget people from.
03:33.490 --> 03:35.810
So let's let me show you the other ones.
03:35.860 --> 03:38.420
Again you go through all of this options.
03:38.500 --> 03:41.400
Anyone who open this forum in the past 90 days.
03:41.650 --> 03:47.500
So the maximum is 90 days for the lead generation forms include people who meet any of the problem people
03:47.500 --> 03:54.730
who open this forum who opened but didn't didn't submit anything or people who opened and submitted
03:54.820 --> 03:55.720
their email.
03:55.720 --> 03:56.620
Isn't this amazing.
03:56.650 --> 04:02.920
You can select your specific forum and you can agree to an you know Facebook fix Facebook speak so terms
04:03.190 --> 04:08.080
and then again you know you name your audience and then you can retarget all of those people with Facebook
04:08.080 --> 04:08.410
page.
04:08.410 --> 04:13.870
This is easy you know you just choose your fate fake Facebook page from here and you're retarget everyone
04:13.870 --> 04:20.500
who engages with your page everyone who anyone who visited your page people who engage with a post or
04:20.500 --> 04:28.870
an ad and this one is amazing because now before before a few months you could only create a video and
04:28.870 --> 04:32.650
then retarget people who have watched a certain percentage of the video.
04:32.680 --> 04:37.630
Now you can retarget people who have engaged with one of your posts or one of your ads.
04:37.870 --> 04:44.170
So when you click on people who engage with any post or ad in the past three hundred sixty five days
04:45.010 --> 04:50.970
you can you can really target people who have engaged with your ads or with your posts and just you
04:50.970 --> 04:54.640
know target them and then try to make them buy something.
04:54.730 --> 04:57.040
People who click the call to action button.
04:57.160 --> 04:58.310
This is amazing.
04:58.570 --> 05:03.040
They may have clicked the call to action button but they never took action so you can now retarget them
05:03.100 --> 05:04.610
and try again.
05:04.840 --> 05:09.610
People people who sent a message through your page if you if you're getting a lot of messages you can
05:09.610 --> 05:14.680
retarget those people or people who saved your page or any post.
05:14.680 --> 05:21.400
This is also something that's interesting because those people who saved your page or they saved one
05:21.400 --> 05:26.440
of your posts are more likely interested because they have saved some of your posts or your page.
05:26.440 --> 05:35.350
So you know it's simple but you have to know how to create all of these things and you can you know
05:35.530 --> 05:42.010
I've done this with the Instagram done business profile of we targeted a lot of my instagram followers
05:42.590 --> 05:51.010
and know the event one is again people who are or going or interested in the past 365 days.
05:51.100 --> 05:55.380
People who have responded going and you can select the specific events.
05:55.480 --> 05:57.290
Now this is amazing.
05:57.310 --> 05:59.210
This is how you make money on Facebook.
05:59.290 --> 06:04.560
You retarget and you retarded you retarded and you retarded and you tried to get their information.
06:04.570 --> 06:08.110
Then you retarget again and again and again until those people buy.
06:08.110 --> 06:14.680
That's how you create as that's how you buy people buy on the back end where most people don't see anything.
06:15.220 --> 06:22.450
And people will never buy from your first ad almost never like you know it's it's it's it's it happens
06:22.600 --> 06:23.440
but almost never.
06:23.440 --> 06:24.910
So don't get discouraged from that.
06:24.940 --> 06:26.670
Just retargeting ministers.
06:26.740 --> 06:32.230
Then you see you can see how many options Facebook is giving you to retarget.
06:32.230 --> 06:37.450
So you don't even need to retarget people who have gone to your Web site.
06:37.480 --> 06:42.750
If you don't have a Web site you don't need to retarget people who have gone to your Web site.
06:42.760 --> 06:47.450
Now you can just create posts on Facebook and retarget the people who have engaged with that boasted
06:47.560 --> 06:48.740
that easy.
06:49.000 --> 06:53.610
Now I think it's time to explain how you can beat pixel and how to use it.
06:54.340 --> 06:56.000
So meet me in the next video.
7. Using And Installing The Facebook Pixel
WEBVTT
00:04.900 --> 00:09.640
So as I said I've chosen an add account that we haven't used before just so I can show you how you can
00:09.640 --> 00:12.130
create a pixel what you do with it and so on.
00:12.160 --> 00:12.940
So let's do this.
00:13.030 --> 00:14.270
I'm going to create this pixel.
00:14.290 --> 00:19.050
I'm just going to call it add a count five pixel create.
00:19.140 --> 00:19.850
This is it.
00:19.860 --> 00:25.710
You have just created your your Facebook pixel can use an integration or a Tag Manager for example let's
00:25.710 --> 00:26.420
click on this.
00:26.430 --> 00:29.130
Facebook has an integration with Wordpress.
00:29.190 --> 00:35.070
We'll commerce Wix Shopify Google Tag Manager Magento MC commerce segment square space open cart.
00:35.310 --> 00:38.700
So basically you don't even have to install a pixel on your Web site.
00:38.700 --> 00:41.550
If you have your Web site or many of those platforms.
00:41.550 --> 00:41.760
Why.
00:41.760 --> 00:46.780
Because Facebook already has an integration with them and they're going to do it for you automatically.
00:46.830 --> 00:47.430
That's it.
00:47.430 --> 00:52.950
Now in order to go to your pixel to see your pixels you have to click here and then go to the measure
00:52.980 --> 00:54.350
and report.
00:54.530 --> 00:59.160
Row go under the events manager and curious pixels.
00:59.340 --> 01:02.640
So as you can see I haven't set up my pixel at all.
01:02.730 --> 01:04.970
I just created it and I didn't set it up.
01:04.980 --> 01:06.660
I didn't put it anywhere.
01:06.690 --> 01:09.290
So this is ad accounts five pixels.
01:09.330 --> 01:11.300
They're almost done finished setting up your face.
01:11.430 --> 01:13.440
So you've set up instructions.
And basically you can also manually install the code yourself.
01:17.790 --> 01:25.500
Facebook is going to give you a piece of code that you just have to put in the head tags off your Web
01:25.500 --> 01:25.930
site.
01:26.220 --> 01:30.100
So you just copy this copy code to clipboard.
01:30.510 --> 01:32.390
Then you go to your Web site.
01:32.600 --> 01:35.650
In the end you base that into the AGM.
01:35.790 --> 01:41.850
I can't show you all of that because you may use you know you might use click photos.
01:41.880 --> 01:46.290
Somebody else might be using late lead pages and I'm might if I have to go through all of those Web
01:46.290 --> 01:47.180
sites.
01:47.430 --> 01:49.490
You know this module will get even bigger.
01:49.560 --> 01:51.180
And I want to be able to do it.
01:51.540 --> 01:54.660
But what I can show you is just an example.
01:55.230 --> 02:01.820
And I'm going to copy this this code if you're pixel isn't installed what you're going to get this.
02:01.950 --> 02:03.060
Something wasn't right.
02:03.690 --> 02:07.050
So what you have to do is you copy that code and let's go.
02:07.050 --> 02:12.240
I'm going to go on my courses page and show you how I have installed it in my courses page.
02:12.360 --> 02:12.690
OK.
02:12.720 --> 02:17.880
So now I am in my courses Web site and this is where you guys have probably bored the course.
02:17.880 --> 02:20.480
There is a specific page on here.
02:20.580 --> 02:27.810
And for any Web site for any platform you're using you can just type in Google how to input my Facebook
02:27.810 --> 02:34.320
pixel into my web site and use the name of the platform you're using for for example I'm selling my
02:34.320 --> 02:39.750
course I'm teachable so when I started selling my course it was my first time ever selling of course
02:39.750 --> 02:45.640
or I didn't know how to use teachable or I just google how to input Facebook pixel gold into teachable.
02:45.660 --> 02:50.430
And then a blog post from teachable itself came up on Google.
02:50.430 --> 02:53.860
I read it and I knew how to put in my Facebook fix.
02:53.880 --> 02:58.730
So you basically copy that code and you input it here in the script over here.
02:58.740 --> 03:04.620
Don't find any of this just to look at the code I've just pasted it here and I clicked on safe and that's
03:04.770 --> 03:05.070
it.
03:05.070 --> 03:08.680
Now I can track anybody that's going into my web site.
03:08.700 --> 03:14.310
Now if you want to track specific actions that people take this is a bit more interesting.
03:14.310 --> 03:15.800
So let's go back to Facebook.
03:15.840 --> 03:17.370
I'm going to show you how you can do that.
03:17.490 --> 03:17.700
OK.
03:17.730 --> 03:22.560
So after you've taken this code over here you are and you're basing it on your Web site and you want
03:22.560 --> 03:29.880
to track specific action not just visitors but you want to track everything you can go on continue.
03:29.880 --> 03:34.320
And now you're all the actions that you that you can track on Facebook.
03:34.320 --> 03:41.550
You can track purchases and what you you will usually put that code on the thank you page or your Web
03:41.550 --> 03:45.680
site after somebody has purchased you're going to put this code on the thing page.
03:45.990 --> 03:50.980
So track event on page load or track event on inline action.
03:51.000 --> 03:58.290
So basically using track event on page load Facebook is going to you know track this event when the
03:58.290 --> 04:01.110
page it has loaded for the for the visitor.
04:01.110 --> 04:06.120
If you click track event on inline action it's only going to track that event when somebody takes an
04:06.120 --> 04:07.550
action on that page.
04:07.560 --> 04:12.630
So if you put it on on the Thankyou page and you know that somebody has already purchased you're just
04:12.630 --> 04:17.620
going to use track event on page load because if the Thankyou page has loaded then he's probably purchased
04:17.910 --> 04:18.830
the thing you're selling.
04:19.470 --> 04:24.660
So conversion value you just set it put in the price of the product that that person has bought so let's
04:24.660 --> 04:27.580
say one hundred dollars in currency.
04:27.660 --> 04:30.450
We're just going to use dollars.
04:30.660 --> 04:31.620
So that's it.
04:31.620 --> 04:38.820
Value then you copy this this code and I'm just going to copy it and I'm going to go back on teachable
04:38.910 --> 04:40.260
and show you what to do with it.
04:40.260 --> 04:45.750
So the best thing about teachable is it doesn't let you put a code into the thank you Page.
04:45.750 --> 04:53.610
But if I had a thank you page and I could input the code in it I'll just go to the thank you page HMO
04:54.600 --> 04:56.020
and I'll just do this.
04:56.310 --> 05:03.570
Under that code under the code that you first pasted don't don't put anything there after you know don't
05:03.570 --> 05:08.960
put anything in here after it you can put in whatever other code you want.
05:08.970 --> 05:12.000
So I just pasted this here.
05:12.000 --> 05:15.140
This is what I copy just now to track purchases.
05:15.250 --> 05:21.580
Now if I save it every time this page Facebook is going through things somebody made a purchase.
05:21.920 --> 05:23.370
This is not the right age.
05:23.390 --> 05:26.830
I should put this code on I shouldn't be putting it on the thank you Page.
05:27.080 --> 05:30.730
I'm just showing you an example because teachable doesn't happen to incubate.
05:30.770 --> 05:32.810
So I'm going to delete it.
05:33.170 --> 05:40.430
But as you can see right here I've put in a custom event that I wanted to track which is a view content
05:40.430 --> 05:46.620
so every time somebody views the content on my teachable courses page I can then retarget them.
05:46.670 --> 05:52.280
So every time I send a person to that Web site I'm getting somebody to retarget and it's very valuable.
05:52.370 --> 05:57.530
Every time somebody clicks on my ad and goes to my courses page every time somebody does that I'm getting
05:57.530 --> 06:02.930
somebody who I can retarget somebody who has been at least somewhat interested because otherwise why
06:02.930 --> 06:04.180
would he click on the link.
06:04.190 --> 06:05.750
This is how you use the pixel.
06:05.920 --> 06:07.280
It's it's not that hard.
06:07.620 --> 06:14.090
You know you just you just take the big code and you put it on every page of your Web site in the HDMI
06:14.110 --> 06:15.090
amount of the web.
06:15.110 --> 06:16.820
You put it on in the head tax.
06:16.820 --> 06:18.120
Now click on us.
06:18.130 --> 06:22.110
Does that automatically for you if you're using click Finance you can just base the code and it will
06:22.200 --> 06:24.440
base it on all pages you have.
06:25.400 --> 06:31.370
But if you don't have one if you have your go your website on WordPress then you can just use the integration
06:31.400 --> 06:33.210
and you don't have to do any of this.
06:33.320 --> 06:35.590
But let's say you have a teachable account.
06:35.600 --> 06:42.840
You just take that big code that I showed you and you put it into the head desk and that's it.
06:42.890 --> 06:43.830
Then you save it.
06:44.030 --> 06:50.180
And then if you want to track any other events you just put the code for that event under the big code
06:50.510 --> 06:55.870
under this as you can see this code has an end where it says and Facebook pixel code.
06:56.180 --> 06:59.410
And after it you can put the events after.
06:59.450 --> 07:01.670
You can put additional events that you want to drink.
07:01.820 --> 07:02.480
That's it.
07:02.630 --> 07:04.150
It's not that hard at all.
07:04.160 --> 07:06.100
I was the same way in the beginning.
07:06.140 --> 07:07.900
I didn't I didn't know how to do this.
07:07.910 --> 07:13.480
But once you realized how easy it is it gets intuitive and becomes common sense.
07:13.480 --> 07:15.920
So that's it basically for pixels.
07:16.130 --> 07:21.870
I'm going to meet you in the next view and show you a really cool funnel that you can use right now.
07:21.950 --> 07:26.360
Even if you don't have a Web site to make some sales for your clients meet me in the next.
8. The Two 7 Figure Sales Funnels
WEBVTT
00:05.080 --> 00:12.430
OK so let me show you a sample funnel that you can use right now to get some sales to get results for
00:12.430 --> 00:14.650
your clients to do whatever you want do.
00:14.740 --> 00:20.070
And it'll also give you an example of how to structure your say your sales funnel.
00:20.350 --> 00:25.570
So you can create thousands of variations of your own and test them and so on.
00:26.170 --> 00:28.030
That's what it means to be a marketer.
00:28.030 --> 00:34.690
You know I can't show you every funnel that I've ever thought of but if I show you a structure that
00:34.690 --> 00:41.260
you can follow you can create your own funnels test them and then get some results and those results
00:41.290 --> 00:44.520
will be your own because you have created the funnel.
00:44.530 --> 00:48.460
You have tested it and you know you have gone through the trial and error.
00:48.460 --> 00:50.140
And that's what it means to be a marketer.
00:50.410 --> 00:52.210
So let me show you a sample funnel.
00:53.740 --> 00:54.610
So what.
00:56.410 --> 01:02.710
So what I wouldn't do for example recently I had a meeting with some guys that wanted me to be their
01:02.710 --> 01:07.110
marketer and they asked me how would I go about selling their product.
01:07.810 --> 01:09.160
And this is what I told them.
01:09.190 --> 01:13.210
This is what I told one of my clients so I'm not giving you something that's not working.
01:13.210 --> 01:19.030
I literally showed this to the same people wanted to hire my agency to manage and create their ad.
01:19.040 --> 01:23.140
So let me show you the funnel itself.
01:23.200 --> 01:31.900
So what I will do is I would use Facebook and Instagram feeds and I would create a video that will show
01:32.050 --> 01:37.130
showcase the best features of the best benefits and features of my product.
01:37.130 --> 01:43.810
So if you're selling a house it will be a really professionally made video of the house showing it inside
01:43.810 --> 01:44.680
out.
01:44.890 --> 01:50.080
And you know videos on Facebook can be very long and they can also be very short on Instagram.
01:50.080 --> 01:55.550
You only have one minute so if you're going to target Facebook and Instagram then you have to make the
01:55.550 --> 01:57.760
view no more than a minute long.
01:57.760 --> 02:04.050
So I'm going to use a one man interview that showcases the thing I'm sending in a very very good way.
02:04.220 --> 02:12.590
Then what I'm going to do is I'm going to let it run for let's say two weeks at least at least two weeks.
02:12.610 --> 02:21.580
And what I'm going to do after that is I'm going to try to capture the e-mails of people who have watched
02:21.610 --> 02:26.800
50 percent of the video because those people are at least somewhat interested.
02:27.460 --> 02:30.310
So capture their emails depending on what you sell.
02:30.340 --> 02:33.090
You may want to capture their phone numbers.
02:33.130 --> 02:39.550
So I'm going to create this with you then I'm going to create a separate ad retargeting people who have
02:39.550 --> 02:42.940
watched 50 percent of this video to get their emails.
02:42.970 --> 02:48.620
Now I can always follow up with them on email and I can try to sell them through email.
02:48.880 --> 02:57.880
And then if they don't buy what I'm going to do is I'm going to create another ad that's going to retarget
02:57.880 --> 03:05.140
them again with a with a link to my Web site from where they can buy my products.
03:05.170 --> 03:12.010
If they don't buy I'm going to create another view a different one that's going to be that interesting
03:12.010 --> 03:12.430
as well.
03:13.030 --> 03:16.560
And then I'm going to retarget them with that with that video.
03:17.380 --> 03:22.930
And after they've watched that video I'm going to again retarget those people even if they haven't watched
03:22.940 --> 03:24.100
50 percent of the video.
03:24.340 --> 03:30.720
I'm going to retarget them with another ad to my Web site so they can buy.
03:31.090 --> 03:38.270
This is a sample funnel so video retarget to get emails from people who have watched at least 50 percent.
03:38.270 --> 03:40.170
Those are people who are interested.
03:40.360 --> 03:46.000
Then I'm going to try to follow up with them on email or through the phone depending on what you got
03:46.060 --> 03:46.870
over here.
03:46.870 --> 03:52.210
So if you've got phone numbers over here then I'm going to retard then I'm going to try to sell them
03:52.240 --> 03:54.310
on their phone.
03:54.340 --> 03:59.770
No I'm going to call them I'm going to give those phone numbers to my clients and I'm going to call
03:59.770 --> 04:02.730
them and try to close them on the phone if they don't close.
04:02.800 --> 04:08.970
I'm going to retarget them with an ad to my Web site so they can buy.
04:09.700 --> 04:14.650
If they don't I'm going to create another target them again.
04:14.650 --> 04:21.520
And you know with a new avenue and then I'm going to retarget those same people again with an ad to
04:21.520 --> 04:29.770
my Web site so you can see you can see how the main focus of my ads is true to follow up with people
04:30.240 --> 04:31.380
to reach people.
04:31.420 --> 04:35.550
Again and again through multiple mediums you know because if they've watched.
04:36.160 --> 04:38.780
That's why you have to let the ad run for a while.
04:38.800 --> 04:44.880
So you can get enough people who would have watched the video for 50 percent because if you let it run
04:44.890 --> 04:52.410
for like three days or something you might get maybe 20 people who have watched the video to 50 percent.
04:52.630 --> 04:59.770
And then if you want to retarget them and get their phones and phone numbers and only like one person
04:59.770 --> 05:02.800
out of those two those 20 give their phone number.
05:03.150 --> 05:07.460
Then you only have one person to call and try to put to too close.
05:07.680 --> 05:08.680
And then to retarget.
05:08.880 --> 05:13.500
So try to let their ad run for a while gets it and getting some results.
05:13.530 --> 05:21.480
And of course test the at C Create a couple of ads using the same the same structure and see which one
05:21.540 --> 05:22.370
performs the best.
05:22.370 --> 05:24.810
Which one gets the most views.
05:24.990 --> 05:30.060
And then you put in more money into that ad and that's basic fun.
05:30.090 --> 05:37.300
That's a funnel that you can use right now to go and you know bring in some results for your clients.
05:37.320 --> 05:40.150
Another one you can use is and this is a bonus one.
05:40.890 --> 05:47.010
So another one that you can use is basically this you create an ad on Instagram Facebook whatever you
05:47.010 --> 05:47.670
want.
05:47.760 --> 05:52.650
Facebook and Instagram are very good if you if you use them together or you can use one on Facebook
05:52.740 --> 05:58.600
you can create one I had on Facebook and then one on Instagram so you can test which performs better.
05:58.620 --> 06:05.770
So what you can do is create an ad and offer something for free like a free report.
06:05.940 --> 06:10.530
You've probably seen those already on Facebook you offer them something for free.
06:10.530 --> 06:18.120
They give you their phone number or their email and then you try to close them whatever through whatever
06:18.210 --> 06:19.640
medium you can use.
06:19.690 --> 06:23.700
If you collected emails then you're going to try to close them through email.
06:23.820 --> 06:28.680
If you if you collected phone numbers then you were going to give those phone numbers to your clients
06:28.680 --> 06:30.460
and they're going to try to close them.
06:30.480 --> 06:31.230
It's that easy.
06:31.230 --> 06:33.030
This is the easiest funnel ever.
06:33.030 --> 06:40.440
And if they don't close it from the first call then you can call them again and again and then retarget
06:40.440 --> 06:43.320
again through ads maybe for example.
06:43.350 --> 06:45.590
So you're giving them something for free.
06:45.590 --> 06:47.300
Forgetting their phone number or email.
06:47.360 --> 06:51.450
They're trying to close them through their phone number through calling them or e-mailing them.
06:51.570 --> 06:57.990
If they don't buy then you're going to retarget them with an ad again with something maybe linked to
06:58.030 --> 07:00.490
to your Web site so they can buy them.
07:00.530 --> 07:07.970
If not if they don't buy again then you can again try to call them.
07:08.040 --> 07:10.110
So you can close them or e-mail them.
07:10.880 --> 07:12.710
It's it's that easy.
07:12.720 --> 07:17.630
The main thing the main focus off your ads should be to follow up with people as much as possible.
07:17.640 --> 07:21.020
You have to make them see your ads as much as you can.
07:21.030 --> 07:24.090
You have to be to have top of mind awareness.
07:24.090 --> 07:29.550
They have to know about you and they have to know about you every day until they buy.
07:29.550 --> 07:32.130
So I hope you enjoyed this video and I'm going to meet you in the next room.